6sense company profile: valuation, funding & revenue

This 6sense company profile covers the company's valuation, revenue, funding rounds, investors and history. 6sense works in software, with a focus on account-based marketing and intent data. It was founded in 2013 and is headquartered in San Francisco, California, United States. Its latest valuation on record is US$5.2 billion (January 2022). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.

Revenue

Funding history

6sense timeline

Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.

• 2013 — 6sense is founded in San Francisco by Amanda Kahlow, Viral Bajaria and co-founders.
• Mar 2021 — Series D: US$125M, valuing the company at About US$2.1B. Investors: D1 Capital Partners (lead).
• Jan 2022 — Series E: US$200M, valuing the company at US$5.2B. Investors: Blue Owl and MSD Partners (co-leads); SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, Harmony Partners; Insight Partners, Tiger Global, D1 Capital Partners, Sapphire Ventures.
• January 2022 — Total funding: About US$426 million after the Series E.

Investors

Overview

6sense provides an AI-powered platform for business-to-business marketing and sales teams. Its core idea is to identify which companies are actively researching products like yours, often before they contact a vendor, by analysing anonymous signals such as website visits, content consumption and search behaviour, known as intent data. It then helps teams prioritise those accounts, target them with advertising and outreach, and track their progress through the buying journey. This approach is called account-based marketing. In January 2022 6sense raised a US$200 million Series E at a US$5.2 billion valuation, more than doubling its value in ten months.

6sense was founded in 2013 in San Francisco by a team including Amanda Kahlow, who previously founded a digital agency, and Viral Bajaria, an engineer. Jason Zintak later became CEO and led the company through its fastest growth. The company's name refers to a "sixth sense" for knowing which buyers are in market.

Products

• Intent data and account identification: detecting which companies are researching relevant topics and visiting your website.
• Predictive analytics: scoring accounts by their likelihood to buy and their stage in the buying journey.
• Advertising: targeting display and social ads at in-market accounts.
• Sales intelligence: contact data, account insights and alerts for sales teams.
• Conversational email AI: automated email outreach, from its acquisition of Saleswhale.

Funding

6sense raised from investors including Insight Partners, Tiger Global, Sapphire Ventures and D1 Capital Partners, which led a US$125 million Series D in March 2021. In January 2022 it raised a US$200 million Series E co-led by Blue Owl and MSD Partners, with new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton and Harmony Partners and existing investors, at a US$5.2 billion valuation, bringing total funding to about US$426 million. The company said the funds would expand the capabilities of Saleswhale, an AI email platform it had acquired. We haven't found a newer priced round, so the 2022 valuation should be treated as historical.

Business model

6sense sells annual subscriptions, typically priced by platform tier, data volume and features rather than only by user. Customers are mostly mid-sized and large B2B companies, especially in technology. Advertising spend may be managed through the platform. Revenue depends on renewals, which in turn depend on customers seeing measurable pipeline and revenue impact.

Competition

6sense competes with account-based marketing platforms such as Demandbase; intent data providers such as Bombora and G2; sales intelligence companies such as ZoomInfo and Apollo.io; and data orchestration tools such as Clay. Its strengths are its AI models, breadth of intent signals and integration of marketing and sales workflows.

6sense at a glance

6sense is a San Francisco B2B marketing and sales platform founded in 2013 by a team including Amanda Kahlow and Viral Bajaria. It uses intent data and AI to identify in-market accounts and coordinate account-based marketing. It raised a US$200 million Series E in January 2022 co-led by Blue Owl and MSD Partners at a US$5.2 billion valuation.

Timeline

• 2013: founded in San Francisco.
• 2019–2020: grows as account-based marketing becomes mainstream.
• March 2021: raises US$125 million Series D.
• 2021: acquires Saleswhale.
• January 2022: raises US$200 million at US$5.2 billion.

How intent data works

Intent data tries to answer a simple question: which companies are thinking about buying right now? Providers collect signals such as which business websites and articles people from a company read, what topics they search for, and visits to your own website matched to companies through their IP addresses. When many people at one company research a topic, such as "cloud security", in a short period, it may indicate active buying interest. These signals are imperfect: matching visits to companies is not always accurate, and research doesn't always lead to purchases. But combined with firmographic data and a company's own data, intent can help teams focus on accounts more likely to buy. Our guide to intent data versus firmographic data explains the differences.

Privacy and data rules

Intent data relies on tracking online behaviour, which is affected by privacy regulations such as Europe's GDPR and US state privacy laws, and by changes such as the decline of third-party cookies. Vendors increasingly emphasise first-party data, consent and anonymised, company-level signals rather than individual tracking. Buyers should understand how data is collected and whether it complies with rules in their markets.

Who uses 6sense

6sense's customers are mainly B2B companies, especially software and technology firms, used by marketing, sales development and revenue operations teams.

Valuation context

6sense's 2022 valuation was set at the peak of software multiples. Our guide to sales tech companies compares it with peers.

Risks

• Data accuracy: customers may question the reliability of intent signals.
• Privacy changes: new rules and browser changes could limit data.
• Competition: many data and marketing vendors offer overlapping products.
• Stale valuation: the last mark is from 2022.

Questions for buyers

• How are intent signals sourced, and how accurate is account matching?
• How does the platform integrate with your CRM and ad tools?
• What pipeline impact have similar customers seen?

For revenue teams, the practical test of any intent platform is whether accounts it flags convert to pipeline at higher rates than other accounts. Running a controlled comparison during a trial is the most reliable way to judge.

Latest developments (October 2026)

6sense has not announced a new equity round since its 2022 Series E at US$5.2 billion, so that figure remains the latest sourced valuation and should be treated as dated. Product work has continued: in January 2026 the company introduced what it called the Consensus Ecosystem, positioning its platform around helping sales and marketing teams identify and engage whole buying groups rather than single contacts, as B2B purchases increasingly involve many decision makers. Like other revenue-intelligence vendors, 6sense now competes not only with Demandbase and ZoomInfo but also with AI-native prospecting tools and data platforms such as Clay, whose valuation rose sharply in 2026.

What to watch

Watch AI agent features, privacy developments, consolidation in sales and marketing data, and any new funding or exit.

Takeaways

B2B marketers can prioritise accounts showing buying interest. Founders can see how data and AI create a category. Investors should treat its US$5.2 billion valuation as a 2022 mark.

Sources

Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.

1. Insight Partners (company announcement)
2. Demand Gen Report