Raising Capital

Angel rounds, SAFEs, valuations, term sheets and the paperwork in between. Written for founders who want to raise on sensible terms.

Raising Capital

Bridge Round Meaning: When a Bridge Makes Sense and How to Structure It

What a bridge round is, the difference between a bridge to somewhere and a bridge to nowhere, typical structures (notes, SAFEs, extensions) and how to pitch existing investors.

7 min read
Raising Capital

How Much Equity Should You Give Seed Investors?

Typical seed-stage dilution, how to work out what to sell based on runway and milestones, and how to protect founder ownership across pre-seed, seed and Series A.

7 min read
Raising Capital

How to Build an Investor List That Actually Gets You Meetings

A step-by-step method for building a targeted investor list: where to find names, which fields to track, how to score fit and how to prioritise outreach before a raise.

7 min read
Raising Capital

How to Find Angel Investors for Your Startup: A Step-by-Step Playbook

Where angel investors actually come from, how to build a list of the right ones, and how to approach them so they reply. A practical playbook for first-time founders.

9 min read
Raising Capital

How to Raise Money for a Startup in Canada: Investors, Programs and Rules

A practical guide to startup funding in Canada: angels, VCs, accelerators, government programs, SR&ED and IRAP, securities exemptions, and how to sequence it all.

7 min read
Raising Capital

How to Read a Cap Table (Without Getting Lost in the Spreadsheet)

Learn how to read a startup cap table: shares vs fully diluted ownership, option pools, SAFEs, preferred stock and how a new round changes everyone's percentage.

7 min read
Raising Capital

How to Research a VC Firm Before You Pitch: A Founder's Checklist

What to check before you pitch a venture capital firm: fund size and timing, the right partner, portfolio conflicts, decision process and founder references.

7 min read
Raising Capital

How to Write Investor Update Emails People Actually Read (Template Included)

A simple investor update email template with examples: what to include, how often to send it, how to share bad news and how to turn updates into introductions and your next round.

7 min read
Raising Capital

Liquidation Preference Explained, With Simple Exit Examples

How liquidation preferences work: 1x non-participating vs participating, multiples, seniority and stacking, with worked examples showing who gets paid what in an exit.

7 min read
Raising Capital

Non-Dilutive Funding for Startups: Grants, Credits, Loans and More

The main types of non-dilutive funding for startups compared: grants, R&D tax credits, government loans, revenue-based financing, venture debt, prizes, customer funding and more.

7 min read
Raising Capital

How to Calculate Post-Money Valuation, With Worked Examples

Post-money valuation = pre-money + new investment. Learn the formula, how to work out investor ownership and price per share, and how option pools and SAFEs change the result.

7 min read
Raising Capital

How to Value a Pre-Revenue Startup: Six Methods Investors Actually Use

Comparable rounds, the scorecard method, Berkus, risk factor summation, VC method and cost-to-duplicate explained with examples, plus how to defend your number.

7 min read
Raising Capital

Pre-Seed vs Seed Funding: What Actually Separates the Two Rounds

Pre-seed and seed rounds differ in who invests, what they expect to see, typical round sizes and how the money is used. Here is how to tell which one you are raising.

7 min read
Raising Capital

SAFE vs Convertible Note: Differences, Examples and Which to Choose

A clear comparison of SAFEs and convertible notes: interest, maturity, valuation caps, discounts, conversion maths, and when each one makes sense for founders and investors.

7 min read
Raising Capital

SR&ED Tax Credits for Startups: What Qualifies and How to Claim

How Canada's SR&ED program works for startups: eligible work, qualifying costs, the enhanced refundable credit for CCPCs, documentation, deadlines and common mistakes.

7 min read
Raising Capital

Seed-Stage Due Diligence Checklist: What Investors Will Ask For

The documents and questions to prepare before investor due diligence at seed: corporate records, cap table, IP, contracts, finances, team and product. Build a clean data room early.

7 min read
Raising Capital

Term Sheet Clauses Founders Should Negotiate (and the Ones That Don't Matter Much)

A founder's walk-through of VC term sheet clauses: valuation, option pool, liquidation preference, anti-dilution, board seats, protective provisions, vesting and more.

7 min read
Raising Capital

What VCs Look for in a Series A: Metrics, Story and Team

What Series A investors actually evaluate: repeatable go-to-market, retention, growth quality, unit economics, team depth and market size. Plus how to prepare 12 months ahead.

7 min read
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