This Faire company profile covers the company's valuation, revenue, funding rounds, investors and history. Faire works in e-commerce, with a focus on B2B wholesale marketplace. It was founded in 2017 and is headquartered in San Francisco, California, United States. Its latest valuation on record is About US$5.2 billion (reported, secondary sale) (November 2025). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Peak valuation | About US$12.4 billion to US$12.6 billion in 2021–2022 funding rounds | 2022 | Retail TouchPoints |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Nov 2025 | Secondary share sale | Not disclosed | About US$5.2B (reported) | See source | CB Insights |
| Nov 2021 | Series G | US$400M | About US$12.4B | Sequoia Capital, Founders Fund, Lightspeed and others | Retail TouchPoints |
Faire timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2017 — Faire is founded in San Francisco by Max Rhodes (CEO), Marcelo Cortes, Daniele Perito and Jeff Kolovson.
- Nov 2021 — Series G: US$400M, valuing the company at About US$12.4B. Investors: Sequoia Capital, Founders Fund, Lightspeed and others.
- Nov 2025 — Secondary share sale: Not disclosed, valuing the company at About US$5.2B (reported).
- 2022 — Peak valuation: About US$12.4 billion to US$12.6 billion in 2021–2022 funding rounds.
Investors
Overview
Faire is an online wholesale marketplace that connects independent retailers, such as gift shops, boutiques and home goods stores, with independent brands. Retailers can discover products, order with low minimums, pay later on net-60 terms and return unsold items from first orders in many cases, reducing the risk of trying new products. Brands can reach thousands of shops without trade shows or sales representatives. Faire operates in North America, Europe and other regions. Its valuation peaked at about US$12.4 billion to US$12.6 billion in 2021–2022; according to CB Insights, it was most recently valued at about US$5.2 billion following a secondary share sale in November 2025.
Max Rhodes, the CEO, founded Faire in 2017 with Marcelo Cortes, Daniele Perito and Jeff Kolovson. Rhodes, Cortes and Perito previously worked at Square, where they saw how small businesses struggled with tools designed for larger companies. Faire went through Y Combinator and grew rapidly as independent retailers adopted online wholesale ordering.
Products
- Wholesale marketplace: a catalogue of products from independent brands for retailers.
- Payment terms: net-60 terms for retailers, with brands paid quickly.
- Free returns on opening orders: reducing retailers' risk on new brands.
- Brand tools: storefronts, order management, marketing and analytics.
- Retailer tools: point-of-sale integrations and inventory features.
Funding
Faire raised from investors including Y Combinator, Sequoia Capital, Founders Fund, Lightspeed Venture Partners, DST Global, Dragoneer and D1 Capital Partners. A US$400 million Series G in November 2021 valued it at about US$12.4 billion, and a May 2022 round placed it at about US$12.6 billion. According to CB Insights, a secondary share sale in November 2025 valued Faire at about US$5.2 billion, less than half its peak. Secondary sales involve existing shareholders selling shares and may not reflect a full primary funding round, so we label the figure as reported.
Business model
Faire earns commissions on wholesale orders, paid by brands, with lower or no commission when brands bring their own retailers to the platform. It also earns from optional services for brands and retailers. Funding payment terms requires capital and exposes it to retailer credit risk, which it manages through underwriting and limits.
Competition
Faire competes with Ankorstore in Europe, with traditional trade shows and sales agents, with direct wholesale portals run by brands, and with platforms such as Shopify's wholesale features and Amazon Business. Its strengths are scale, retailer network and data on product demand.
Faire at a glance
Faire is a San Francisco wholesale marketplace founded in 2017 by former Square employees Max Rhodes, Marcelo Cortes and Daniele Perito, with Jeff Kolovson. It connects independent retailers and brands with low minimums, net-60 terms and free returns on opening orders. It peaked at about US$12.6 billion in 2022 and was reportedly valued at about US$5.2 billion in a November 2025 secondary sale.
Timeline
- 2017: founded; participates in Y Combinator.
- 2020: grows rapidly as retailers move ordering online during the pandemic.
- November 2021: raises US$400 million at about US$12.4 billion.
- 2022: valuation peaks at about US$12.6 billion.
- November 2025: secondary sale reportedly values it at about US$5.2 billion.
Why independent retail matters
Independent retailers make up a large share of shops in many communities, offering curated products that differ from big chains. They have historically struggled with wholesale purchasing: high minimum orders, upfront payment and travel to trade shows. Faire's model reduces these barriers, helping independent shops compete and helping small brands reach customers. The health of independent retail, which depends on consumer spending and local economies, directly affects Faire's business.
Who funds Faire
Faire's investors include Sequoia Capital, Founders Fund, Lightspeed Venture Partners, Y Combinator, DST Global, Dragoneer and D1 Capital Partners.
Who uses Faire
Faire's users include independent retailers such as gift shops, boutiques, bookstores and home goods stores, and independent brands across home, food, beauty, fashion and accessories.
Valuation context
Faire's reported fall from about US$12.6 billion to about US$5.2 billion illustrates how sharply valuations of companies that raised at the 2021–2022 peak have reset. Our guide to down rounds explains how such declines affect companies.
Risks
- Credit risk: payment terms expose it to retailer defaults.
- Retail health: independent shops are sensitive to consumer spending.
- Competition: direct wholesale and other platforms compete for brands.
- Valuation uncertainty: the latest figure comes from a secondary sale.
Questions for brands and retailers
- What commission applies to your orders?
- What payment terms and return policies apply?
- How does the marketplace help you reach new customers?
How a retailer uses Faire
The owner of a small gift shop might browse Faire for new candles, cards and home décor, filtering by style, price and location of the brand. She places small opening orders with several brands in one checkout, pays nothing upfront and has 60 days to pay, giving her time to sell the products first. If an item from an opening order doesn't sell, she may be able to return it. Faire suggests products based on what sells in similar shops. For brands, Faire handles payment collection and credit risk, and provides data on which stores reorder. This combination of discovery, flexible terms and risk reduction is why many independent retailers adopted Faire, especially after the pandemic made trade shows impractical.
Brands should compare Faire's commission with the cost of reaching retailers through other channels such as trade shows.
Retailers benefit most when they use Faire's data to find products that sell in shops like theirs.
Latest developments (October 2026)
We found no confirmed new primary round for Faire in 2026; the latest figure in our profile is a reported secondary-sale valuation of about US$5.2 billion from late 2025, well below its 2021 peak of about US$12.6 billion. Claims on some tracking sites that Faire filed for an IPO could not be verified. The wholesale marketplace continues to connect independent retailers with brands in North America and Europe.
What to watch
Watch profitability, international growth, any primary funding round or IPO, and competition with Ankorstore.
Takeaways
Independent retailers can buy from many brands with less risk. Founders can see how valuations can fall after peaks. Investors should note that the latest valuation comes from a secondary sale.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Faire do?
Faire is a e-commerce / b2b wholesale marketplace company headquartered in San Francisco, California, United States. It was founded in 2017.
What is Faire's valuation?
Faire was valued at About US$5.2 billion (reported, secondary sale) as of November 2025, according to CB Insights. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Faire make?
Faire is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Faire's latest funding round?
The most recent financing we have verified is a secondary share sale in Nov 2025: Not disclosed, at a valuation of About US$5.2B (reported). Source: CB Insights.
Who are Faire's investors?
Investors named in public announcements include Sequoia Capital, Founders Fund, Lightspeed Venture Partners, Y Combinator, DST Global, Dragoneer and D1 Capital Partners.
Who founded Faire?
Faire was founded in 2017 by Max Rhodes (CEO), Marcelo Cortes, Daniele Perito and Jeff Kolovson.
Is Faire a public company?
No. Faire is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Faire headquartered?
Faire is headquartered in San Francisco, California, United States.