This Gopuff company profile covers the company's valuation, revenue, funding rounds, investors and history. Gopuff works in consumer, with a focus on quick-commerce delivery. It was founded in 2013 and is headquartered in Philadelphia, Pennsylvania, United States. Its latest valuation on record is US$8.5 billion (November 2025). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Peak valuation | US$15 billion | July 2021 | Sacra |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Nov 2025 | Equity round | US$250M | US$8.5B | Eldridge Industries and Valor Equity Partners (leads) | Bloomberg Government (Bloomberg) |
| Jul 2021 | Series H | US$1B | US$15B | SoftBank Vision Fund (lead) | Sacra |
Gopuff timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2013 — Gopuff is founded in Philadelphia by Yakir Gola and Rafael Ilishayev (co-CEOs).
- Jul 2021 — Series H: US$1B, valuing the company at US$15B. Investors: SoftBank Vision Fund (lead).
- Nov 2025 — Equity round: US$250M, valuing the company at US$8.5B. Investors: Eldridge Industries and Valor Equity Partners (leads).
- July 2021 — Peak valuation: US$15 billion.
Investors
Overview
Gopuff delivers groceries, snacks, drinks, household essentials, over-the-counter medicines and, in some places, alcohol, typically in about 30 minutes or less. Unlike food delivery apps that send couriers to restaurants and stores, Gopuff owns its inventory and operates hundreds of small warehouses, often called dark stores or micro-fulfilment centres, close to customers. This vertically integrated model lets it control what's in stock, set prices and earn retail margins, and it pioneered the "quick commerce" category in the US.
Yakir Gola and Rafael Ilishayev founded Gopuff in 2013 as students at Drexel University in Philadelphia, starting by delivering snacks and hookah supplies to fellow students late at night. They run the company as co-CEOs. Gopuff is headquartered in Philadelphia and operates across many US cities.
How the model works
- Micro-fulfilment centres: small warehouses stocked with thousands of products, located in dense neighbourhoods.
- Owned inventory: Gopuff buys products from suppliers and sells them at retail prices.
- Delivery: drivers pick up orders from nearby centres for fast delivery.
- Gopuff FAM: a membership offering free delivery and discounts.
- Private label and advertising: own-brand products and paid placements for brands, which carry higher margins.
- Partnerships: selling through other platforms and offering its inventory to partners such as Amazon in some cities.
Funding and valuation
Gopuff raised heavily during the pandemic. In July 2021 it raised a US$1 billion Series H at a US$15 billion valuation, led by SoftBank Vision Fund, with backers including D1 Capital Partners, Accel, Blackstone and Fidelity. In 2022 it raised a convertible note tied to a planned IPO, which didn't happen. As growth slowed after the pandemic, Gopuff cut staff and closed some locations to focus on profitability. In November 2025 it raised US$250 million at an US$8.5 billion valuation, led by Eldridge Industries and Valor Equity Partners, a markdown from its 2021 peak, according to Bloomberg. The company said it had reached record revenue and contribution profit.
Business model
Gopuff earns retail margins on products, delivery fees, membership fees and advertising revenue from brands. Profitability depends on order density, average basket size and efficient operations in each centre. Owning inventory gives better margins than marketplace delivery but requires capital and inventory management. The company doesn't publish revenue; data providers estimate it in the billions of dollars, but we show it as not disclosed.
Competition
Gopuff competes with DoorDash and Uber Eats, which deliver from convenience and grocery stores; Instacart; Amazon's fast delivery services; and convenience store chains such as 7-Eleven offering delivery. Many quick-commerce startups that launched in the US and Europe during the pandemic shut down or were acquired, leaving Gopuff as one of the few survivors in the US. In other markets, quick commerce has thrived, as with Zepto in India and Ninja in Saudi Arabia.
Gopuff at a glance
Gopuff is a Philadelphia quick-commerce company founded in 2013 by Drexel students Yakir Gola and Rafael Ilishayev. It delivers everyday items from its own micro-fulfilment centres. It was valued at US$15 billion in 2021 and raised US$250 million at US$8.5 billion in November 2025, led by Eldridge and Valor.
Timeline
- 2013: founded in Philadelphia.
- 2019–2020: raises large rounds and expands rapidly; demand surges during the pandemic.
- July 2021: raises US$1 billion at US$15 billion.
- 2022–2023: cuts staff and closes locations; IPO plans shelved.
- November 2025: raises US$250 million at US$8.5 billion.
Why quick commerce struggled in the US and Europe
Quick commerce depends on dense neighbourhoods with high order volumes per warehouse. In many US and European cities, delivery labour is expensive, distances are larger and consumers already have convenient stores nearby. When pandemic demand faded and funding dried up, many companies, including Getir, Gorillas and Jokr in some markets, shut down or were sold. Gopuff survived by focusing on profitable areas, raising order values and growing high-margin revenue such as advertising and private label.
Who uses Gopuff
Gopuff's customers include college students, young professionals, parents needing essentials quickly and people ordering late at night when stores are closed.
Risks
- Competition: DoorDash, Uber and Amazon have far larger scale.
- Unit economics: delivery costs and inventory waste can erode margins.
- Capital needs: warehouses and inventory require ongoing investment.
Questions for analysts
- How many centres are profitable at the contribution level?
- How much revenue comes from advertising and private label?
- Could Gopuff revive IPO plans?
Advertising and private label
Like many retailers, Gopuff has built a retail media business, selling advertising to consumer brands that want to reach customers at the moment of purchase. Ads within the app and sponsored product placements carry high margins compared with selling goods. Gopuff has also developed private-label products in categories such as snacks and household goods, which typically earn better margins than branded products. These revenue streams are important to its path to sustainable profitability.
Valuation context
Gopuff's fall from US$15 billion in 2021 to US$8.5 billion in 2025 reflects the broader correction in delivery company valuations after the pandemic boom. The new round nonetheless shows that investors were willing to back the company at a substantial valuation once it demonstrated improved economics.
Questions for customers
- What delivery fees and minimum order values apply?
- Is a membership worthwhile for how often you order?
- Which products and categories are available in your area?
Gopuff has also experimented with in-store pickup, partnerships with retailers and selling its inventory through other delivery apps to increase orders per location. Each additional channel spreads warehouse costs over more sales, improving the economics of each micro-fulfilment centre.
Its long experience running micro-fulfilment centres also makes it a potential partner for retailers and platforms that want fast delivery without building their own networks.
Latest developments (October 2026)
Gopuff's late-2025 round of US$250 million, led by Eldridge Industries and Valor Equity Partners at about US$8.5 billion, remains the latest valuation in this profile; Bloomberg described it as a markdown from 2021, according to Bloomberg Government. The company said the money would fund AI, customer experience and infrastructure, and it appointed a new chief financial officer. It competes with DoorDash, Instacart and Amazon in fast delivery.
What to watch
Watch profitability, partnerships, advertising growth and any IPO plans.
Takeaways
Consumers get fast delivery of everyday items in many US cities. Founders can see how a down round can still provide a path forward. Investors should note the markdown from US$15 billion to US$8.5 billion.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Gopuff do?
Gopuff is a consumer / quick-commerce delivery company headquartered in Philadelphia, Pennsylvania, United States. It was founded in 2013.
What is Gopuff's valuation?
Gopuff was valued at US$8.5 billion as of November 2025, according to Bloomberg Government (Bloomberg). Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Gopuff make?
Gopuff is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Gopuff's latest funding round?
The most recent financing we have verified is a equity round in Nov 2025: US$250M, at a valuation of US$8.5B. Source: Bloomberg Government (Bloomberg).
Who are Gopuff's investors?
Investors named in public announcements include SoftBank Vision Fund, Eldridge Industries, Valor Equity Partners, D1 Capital Partners, Accel, Blackstone and Fidelity.
Who founded Gopuff?
Gopuff was founded in 2013 by Yakir Gola and Rafael Ilishayev (co-CEOs).
Is Gopuff a public company?
No. Gopuff is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Gopuff headquartered?
Gopuff is headquartered in Philadelphia, Pennsylvania, United States.