Imprint company profile: valuation, funding & revenue

This Imprint company profile covers the company's valuation, revenue, funding rounds, investors and history. Imprint works in fintech, with a focus on co-branded credit cards and loyalty. It was founded in 2020 and is headquartered in New York, New York, United States. Its latest valuation on record is US$1.2 billion (December 2025). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.

Revenue

Funding history

Imprint timeline

Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.

• 2020 — Imprint is founded in New York by Daragh Murphy (CEO).
• 2024 — Series C: US$75M, valuing the company at US$600M.
• Dec 2025 — Series D: US$150M, valuing the company at US$1.2B. Investors: Khosla Ventures (lead); Thrive Capital, Ribbit Capital, Kleiner Perkins.
• August 2026 — Debt capacity added in 2026: About US$2 billion, including US$1.5 billion of warehouse capacity and a US$500 million AAA-rated securitisation.
• 2024 — Revenue (third-party estimate): About US$70 million in 2024.

Investors

Imprint is a New York fintech that builds and runs co-branded credit cards for retailers, airlines and other consumer brands, the kind of card that earns rewards with a particular store. It raised a US$150 million Series D in December 2025 at a US$1.2 billion valuation, led by Khosla Ventures, and in 2026 secured about US$2 billion of new debt capacity to fund card balances. This profile explains Imprint's model, funding and competition with the big banks that dominate co-brand cards.

Imprint's valuation

Imprint's Series D of US$150 million, led by Khosla Ventures with Thrive Capital, Ribbit Capital and Kleiner Perkins, valued it at US$1.2 billion, according to Pulse 2.0. That doubled the US$600 million valuation of its US$75 million Series C in 2024, according to FinTech Global. We found no 2026 equity round; its 2026 financing has been debt.

How co-brand cards work

Co-branded credit cards carry a brand's name, such as a supermarket, airline or clothing retailer, and reward customers for spending with that brand. They are a huge business in the US: cardholders spend more and stay more loyal, and the brand earns revenue from the card programme. Traditionally these programmes are run by large banks such as JPMorgan Chase, Citi, Synchrony and Barclays, which issue the cards, provide credit and share revenue with the brand.

Imprint offers brands a modern alternative. It handles the application, credit decisions, card issuing, rewards, app and customer service, and integrates the card into the brand's own app and checkout, with instant approvals and rewards that can be used immediately. Brand partners have included H-E-B, Rakuten and Brooks Brothers. Imprint earns money from interest on balances, interchange fees and programme economics shared with the brand.

Funding the cards: debt

Because Imprint lends money to cardholders, it needs large credit facilities. Since April 2026 it has added about US$2 billion of debt funding capacity, including US$1.5 billion of warehouse lines and a US$500 million AAA-rated asset-backed securitisation, according to FinTech Global. A securitisation, which packages card receivables into bonds sold to investors, is a sign of maturity: it lets Imprint fund growth more cheaply than with venture capital.

Revenue and profitability

Imprint does not publish revenue. Sacra estimated about US$70 million in 2024 and reported that management projected GAAP profitability by 2026. Those are third-party figures. The Series D money is going into Imprint's in-house issuing technology and expansion into debit, secured cards and flexible financing.

Founders

Daragh Murphy, the chief executive, founded Imprint in 2020 after working at Square. He built the company around the view that brands were poorly served by the bank-run model of co-brand cards and wanted programmes that felt like part of their own products.

Competitive landscape

Imprint competes with the big co-brand issuers, which hold most of the market and long-standing brand relationships; with fintechs such as Bilt, which runs a rewards card for rent; and with card-issuing platforms that let brands build programmes. Its pitch is better technology, faster launches and a customer experience integrated into the brand's own channels. See our consumer lending fintech guide.

Risks

• Credit risk: cardholder defaults rise in downturns.
• Funding costs: higher interest rates raise the cost of its debt.
• Brand concentration: losing a large partner would hit growth.
• Regulation: card fees, interest rates and late fees are politically sensitive in the US.
• Competition: big banks can offer brands large signing payments.

Questions to ask

• How many brand partners and active cardholders does Imprint have?
• What are its loss rates compared with industry averages?
• Has it reached GAAP profitability?
• How much of growth comes from new partners versus existing ones?

Timeline in brief

• 2020: founded in New York.
• 2024: US$75 million Series C at US$600 million.
• December 2025: US$150 million Series D at US$1.2 billion led by Khosla Ventures.
• 2026: adds about US$2 billion of debt capacity, including a AAA-rated securitisation.

Imprint at a glance

Imprint is a New York co-branded credit card company founded in 2020 by chief executive Daragh Murphy. It builds and runs card programmes for brands such as H-E-B, Rakuten and Brooks Brothers. It raised a US$150 million Series D at US$1.2 billion in December 2025, led by Khosla Ventures, and added about US$2 billion of debt funding capacity in 2026.

Why brands want their own card

For retailers and travel companies, a co-branded card is one of the most valuable loyalty tools available. Cardholders typically spend more with the brand, visit more often and are less likely to switch to competitors. The brand also receives a share of the card programme's economics, which can be a significant source of profit. But traditional programmes can take a long time to launch, offer limited control over the customer experience and keep data within the bank. Imprint's pitch is a card that lives inside the brand's own app, launches faster, and gives the brand more say over rewards and design.

How Imprint makes money

Like other card issuers, Imprint earns interchange fees each time a cardholder pays, interest on balances that are not paid in full, and fees. It shares part of those economics with the brand partner. Its profits depend on spending volume, the share of customers who carry balances, loss rates on unpaid debt and its cost of funding those balances. That is why its 2026 debt facilities and AAA-rated securitisation matter: cheaper funding widens the margin between what it earns on balances and what it pays to finance them, and lets it grow without issuing new equity.

What to watch

Watch for large new brand partners, loss rates, profitability and any further securitisations. See our largest private fintech guide.

Takeaways

Imprint is challenging the banks that dominate co-brand cards with modern technology and brand-friendly economics. Its growing access to cheap debt is as important to its future as its software.

Sources

Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.

1. Pulse 2.0
2. FinTech Global
3. Sacra
4. FinTech Global