This Zapier company profile covers the company's valuation, revenue, funding rounds, investors and history. Zapier works in software, with a focus on no-code workflow automation and AI agents. It was founded in 2011 and is headquartered in San Francisco, California, United States (remote-first). Its latest valuation on record is About US$5 billion (secondary sale) (January 2021). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Estimated ARR | About US$310 million at the end of 2023, up about 35% (third-party estimate) | 2023 | Sacra |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Jan 2021 | Secondary sale | Not disclosed | About US$5B | Sequoia Capital, Steadfast Financial | Sacra |
| 2012 | Seed | About US$1.3M | Not disclosed | Bessemer Venture Partners, DFJ and angels | Sacra |
Zapier timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2011 — Zapier is founded in San Francisco by Wade Foster (CEO), Bryan Helmig and Mike Knoop.
- 2012 — Seed: About US$1.3M. Investors: Bessemer Venture Partners, DFJ and angels.
- Jan 2021 — Secondary sale: Not disclosed, valuing the company at About US$5B. Investors: Sequoia Capital, Steadfast Financial.
- 2023 — Estimated ARR: About US$310 million at the end of 2023, up about 35% (third-party estimate).
Investors
Overview
Zapier lets people connect the apps they use and automate tasks between them without writing code. A user can create a "Zap" that, for example, saves every new email attachment to Google Drive, adds new leads from a web form to a CRM and notifies the sales team in Slack, or creates an invoice when a deal closes. Zapier connects thousands of applications, making it one of the most widely used automation tools for small businesses, marketers, operations teams and, increasingly, larger companies. It has expanded into AI, letting users add AI steps to workflows and build AI agents that act across their apps.
Wade Foster, the CEO, Bryan Helmig and Mike Knoop founded Zapier in 2011 in Columbia, Missouri, and went through Y Combinator in 2012. The founders built the first version at a startup weekend. Zapier became famous for growing with very little outside funding and for being fully remote from the beginning, long before remote work became common. Knoop later stepped back from the company to focus on AI research, co-founding the ARC Prize.
Products
- Zaps: automated workflows triggered by events in one app that perform actions in others.
- Integrations: connections to thousands of business applications.
- Tables and Interfaces: lightweight databases and forms for building simple apps around workflows.
- AI steps and agents: using AI models within workflows and building agents that can reason and take actions across connected apps.
- Enterprise features: administration, security and governance for larger organisations.
Funding and valuation
Zapier raised only about US$1.3 million in seed funding in 2012, from investors including Bessemer Venture Partners and DFJ, and then grew profitably from customer revenue. In January 2021, Sequoia Capital and Steadfast Financial bought shares from early investors and employees in a secondary transaction that valued Zapier at about US$5 billion. No new capital was raised. We use that figure, which reflects a secondary sale rather than a primary funding round.
Revenue
Zapier doesn't publish financial statements. Research firm Sacra estimated annual recurring revenue of about US$310 million at the end of 2023, up about 35% from 2022. Because these are third-party estimates, we show revenue as not disclosed in the fact tiles and list the estimate separately.
Business model
Zapier uses a freemium model. Free users can create simple automations; paid plans are priced by the number of tasks automated each month and features such as multi-step workflows, premium apps and team collaboration. Enterprise plans add security and administration. Because many customers sign up on their own, Zapier spends relatively little on sales compared with traditional enterprise software companies.
Competition
Zapier competes with automation platforms such as Make (owned by Celonis), n8n, Microsoft Power Automate, Workato and Tray.ai, and with AI agent platforms from OpenAI, Anthropic, Google and many startups. Its advantages are the breadth of its integrations, its brand among small businesses and its ease of use.
Zapier at a glance
Zapier is a remote-first workflow automation company founded in 2011 by Wade Foster, Bryan Helmig and Mike Knoop. It connects thousands of apps so users can automate tasks and build AI agents without code. It raised only about US$1.3 million in seed funding and was valued at about US$5 billion in a 2021 secondary sale to Sequoia and Steadfast.
Timeline
- 2011: founded in Missouri.
- 2012: joins Y Combinator and raises a small seed round.
- 2014: becomes profitable.
- 2021: secondary sale values it at about US$5 billion.
- 2023–2025: adds AI steps, Tables, Interfaces and AI agents.
Why Zapier is a bootstrapping legend
Most software companies valued in the billions raised hundreds of millions of dollars. Zapier reached a multibillion-dollar valuation after raising only a small seed round, by charging customers from early on, keeping costs low through remote work and relying on organic growth through its integration directory and content marketing. Its founders have spoken publicly about the freedom this gave them to make long-term decisions. Our guide to the largest bootstrapped companies compares Zapier with other capital-efficient businesses.
Remote-first operations
Zapier has had no headquarters office for most of its life, with employees spread across many countries. It developed practices for asynchronous communication, documentation and hiring that many companies studied during the pandemic. Remote work lowered costs and widened its talent pool, though it also requires deliberate effort to maintain culture and collaboration.
AI agents and the future of automation
Traditional automation follows fixed rules: if this happens, do that. AI agents can interpret unstructured information, make decisions and handle exceptions. This expands what can be automated but also threatens to make rule-based tools less necessary. Zapier's strategy is to combine its large integration library, which gives agents access to thousands of apps, with AI capabilities, positioning itself as the "action layer" for AI.
Risks
- AI disruption: AI assistants that connect directly to apps could bypass automation platforms.
- Competition: cheaper and open-source automation tools are growing quickly.
- Valuation uncertainty: its valuation comes from a 2021 secondary sale.
Questions for businesses
- Which repetitive tasks across your apps could be automated?
- How will task-based pricing scale as automations grow?
- How are data access and security controlled for automations and agents?
Who uses Zapier
Zapier's users include small business owners, marketers, sales and operations teams, recruiters and IT departments. Many have no coding experience and use it to connect tools such as Gmail, Slack, Google Sheets, HubSpot, Salesforce and Shopify. Larger companies increasingly adopt it centrally, with IT teams governing which automations and connections are allowed.
Latest developments (October 2026)
Zapier, which has raised very little outside capital, has rebuilt its product around AI, adding Zapier Agents, an MCP server and an SDK that let AI assistants act across its catalogue of more than 9,000 apps, as summarised by Enterprise DNA. The company does not publish revenue; third-party estimates put it around US$400 million in 2025, which we cannot verify. See our largest bootstrapped companies guide.
What to watch
Watch AI agent adoption, enterprise growth, competition from n8n and AI platforms, and any new capital raise or IPO plans.
Takeaways
Small businesses and teams can automate work across thousands of apps without code. Founders can learn from Zapier's profitable, remote-first growth. Investors should note its valuation comes from a secondary sale, not a funding round.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Zapier do?
Zapier is a software / no-code workflow automation and ai agents company headquartered in San Francisco, California, United States (remote-first). It was founded in 2011.
What is Zapier's valuation?
Zapier was valued at About US$5 billion (secondary sale) as of January 2021, according to Sacra. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Zapier make?
Zapier is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Zapier's latest funding round?
The most recent financing we have verified is a secondary sale in Jan 2021: Not disclosed, at a valuation of About US$5B. Source: Sacra.
Who are Zapier's investors?
Investors named in public announcements include Sequoia Capital, Steadfast Financial, Bessemer Venture Partners and Y Combinator.
Who founded Zapier?
Zapier was founded in 2011 by Wade Foster (CEO), Bryan Helmig and Mike Knoop.
Is Zapier a public company?
No. Zapier is a private company (private (minimal venture funding)), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Zapier headquartered?
Zapier is headquartered in San Francisco, California, United States (remote-first).