This Linktree company profile covers the company's valuation, revenue, funding rounds, investors and history. Linktree works in software, with a focus on creator tools and link-in-bio. It was founded in 2016 and is headquartered in Melbourne, Victoria, Australia. Its latest valuation on record is US$1.3 billion (March 2022). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Users | About 24 million users at the time of the 2022 round, up from about 12 million a year earlier (as reported) | March 2022 | Tubefilter |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Mar 2022 | Growth round (reported as Series B extension or Series C) | US$110M | US$1.3B | Index Ventures and Coatue (leads); AirTree Ventures, Insight Partners, Greenoaks | Insight Partners (company press release) |
Linktree timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2016 — Linktree is founded in Melbourne by Alex Zaccaria (CEO), Anthony Zaccaria and Nick Humphreys.
- Mar 2022 — Growth round (reported as Series B extension or Series C): US$110M, valuing the company at US$1.3B. Investors: Index Ventures and Coatue (leads); AirTree Ventures, Insight Partners, Greenoaks.
- March 2022 — Users: About 24 million users at the time of the 2022 round, up from about 12 million a year earlier (as reported).
Investors
Overview
Linktree is a "link in bio" platform. Social media apps such as Instagram and TikTok typically allow only one clickable link in a profile, so creators, musicians, businesses and public figures use Linktree to create a simple landing page listing many links: their latest video, shop, music, newsletter, donations and more. The single Linktree link goes in the bio, and followers choose where to go. From that simple idea, Linktree grew to tens of millions of users worldwide and added tools for selling products, collecting payments, capturing emails and analysing traffic. In March 2022 it raised US$110 million at a US$1.3 billion valuation, becoming one of Australia's best-known technology companies.
Brothers Alex Zaccaria, the CEO, and Anthony Zaccaria, along with Nick Humphreys, founded Linktree in 2016 in Melbourne. They were running a digital agency, Bolster, that managed social media for music and entertainment clients, and built Linktree as a quick fix for their clients' one-link problem. It spread rapidly by word of mouth as users saw Linktree links on other profiles.
Products
- Link-in-bio pages: customisable pages listing links, embedded content and social icons.
- Commerce: selling products, digital downloads and affiliate links directly from pages.
- Payments and tips: accepting payments and support from fans.
- Audience tools: email and SMS sign-ups and integrations with marketing tools.
- Analytics: insights into clicks and visitors.
- Linktree for business: features for brands and teams managing multiple pages.
Funding
Linktree raised Series A and Series B funding from investors including AirTree Ventures and Insight Partners. In March 2022 it announced US$110 million led by Index Ventures and Coatue, with AirTree and Insight following on and Greenoaks joining, at a US$1.3 billion valuation. Some outlets called the round a Series C, while others described it as a continuation of its Series B. The company said it had about 24 million users at the time. We haven't found a newer priced round, so the 2022 valuation should be treated as historical.
Business model
Linktree uses a freemium model: basic pages are free, and paid plans unlock customisation, analytics, scheduling, removal of Linktree branding and commerce features. It also earns fees on some transactions and payments. With a very large free user base, converting even a small percentage to paid plans and growing commerce revenue are key to its economics.
Competition
Linktree competes with link-in-bio tools such as Beacons, Stan Store, Later's Linkin.bio and Koji; with website builders such as Squarespace, Wix and Carrd; with creator platforms such as Patreon; and with social platforms that expand link options in profiles. Its advantages are brand recognition and its position as the default choice for many users.
Linktree at a glance
Linktree is a Melbourne link-in-bio company founded in 2016 by Alex Zaccaria, Anthony Zaccaria and Nick Humphreys. It helps creators and businesses share many links from one profile link and offers commerce and audience tools. It raised US$110 million at a US$1.3 billion valuation in March 2022, led by Index Ventures and Coatue.
Timeline
- 2016: created as a side project at a Melbourne digital agency.
- 2018–2020: grows virally and raises Series A and B.
- 2021: raises more funding as the creator economy booms.
- March 2022: raises US$110 million at US$1.3 billion.
- 2023–2025: adds commerce, payments and audience features; reduces staff during tech downturn.
The creator economy
Millions of people earn money from online content through brand deals, merchandise, subscriptions and tips. Tools that help them manage and monetise audiences, from Linktree to Patreon to Shopify, form what is often called the creator economy. Investor enthusiasm peaked in 2021 and 2022, then cooled as advertising markets slowed and many creator startups struggled. Companies with broad, durable usage like Linktree are better positioned than niche tools.
Platform risk
Linktree depends on social platforms limiting links in profiles. In 2023 Instagram began allowing multiple links in bios, and other platforms have adjusted link policies. Such changes could reduce the need for link-in-bio tools, so Linktree has broadened its products into commerce and audience management to remain useful even if platforms change.
Who uses Linktree
Linktree's users include influencers, musicians, artists, podcasters, small businesses, media companies, non-profits and public figures.
Valuation context
Linktree's 2022 valuation was set near the peak of creator economy investment. Its value today depends on paid conversion and commerce growth. Our guide to unicorn companies lists comparable firms.
Risks
- Platform changes: social apps may reduce the need for link tools.
- Monetisation: most users are on free plans.
- Competition: many alternatives offer similar features.
- Stale valuation: the last mark is from 2022.
Questions for users
- Which features require a paid plan?
- What fees apply to sales and payments?
- Can you export your audience data?
Why Linktree grew so quickly
Linktree's growth came largely from visibility. Every time a creator added a Linktree link to their profile and followers clicked it, they saw a Linktree page and often the brand at the bottom, prompting many to sign up. The product was free, took minutes to set up and solved an immediate problem, which made adoption easy. Musicians, influencers and brands adopting it early helped it spread across Instagram and later TikTok. This kind of product-led, viral growth allowed Linktree to reach millions of users with relatively little spending on advertising, though turning those users into paying customers has been a longer process.
Questions for investors
- What share of users pay?
- How fast is commerce revenue growing?
Latest developments (October 2026)
Linktree is taking over users of Bento, a rival link-in-bio service that announced it would close in 2026, and offered a migration path, according to AlternativeTo. Linktree remains the best-known link-in-bio tool and continues to add commerce and analytics features for creators. It has not announced new funding since its 2022 round at US$1.3 billion.
What to watch
Watch paid subscriber growth, commerce adoption, social platform policies and any new funding.
Takeaways
Creators and businesses can share everything from one link. Founders can see how a simple fix for a common problem can grow virally. Investors should treat its US$1.3 billion valuation as a 2022 mark.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Linktree do?
Linktree is a software / creator tools and link-in-bio company headquartered in Melbourne, Victoria, Australia. It was founded in 2016.
What is Linktree's valuation?
Linktree was valued at US$1.3 billion as of March 2022, according to Insight Partners (company press release). Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Linktree make?
Linktree is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Linktree's latest funding round?
The most recent financing we have verified is a growth round (reported as series b extension or series c) in Mar 2022: US$110M, at a valuation of US$1.3B. Source: Insight Partners (company press release).
Who are Linktree's investors?
Investors named in public announcements include Index Ventures, Coatue, Insight Partners, AirTree Ventures and Greenoaks.
Who founded Linktree?
Linktree was founded in 2016 by Alex Zaccaria (CEO), Anthony Zaccaria and Nick Humphreys.
Is Linktree a public company?
No. Linktree is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Linktree headquartered?
Linktree is headquartered in Melbourne, Victoria, Australia.