This Luma AI company profile covers the company's valuation, revenue, funding rounds, investors and history. Luma AI works in artificial intelligence, with a focus on AI video generation and world models. It was founded in 2021 and is headquartered in Palo Alto, California, United States. Its latest valuation on record is About US$4 billion (reported) (November 2025). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Total funding | More than US$1 billion | November 2025 | Entrepreneur India |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Nov 2025 | Series C | US$900M | About US$4B (reported) | HUMAIN (lead); AMD Ventures, Andreessen Horowitz, Amplify Partners, Matrix Partners | Entrepreneur India |
Luma AI timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2021 — Luma AI is founded in Palo Alto by Amit Jain (CEO), Alex Yu and Alberto Taiuti.
- Nov 2025 — Series C: US$900M, valuing the company at About US$4B (reported). Investors: HUMAIN (lead); AMD Ventures, Andreessen Horowitz, Amplify Partners, Matrix Partners.
- November 2025 — Total funding: More than US$1 billion.
Investors
Overview
Luma AI builds AI models that generate video and, increasingly, simulate the visual world. Its Dream Machine product lets creators, filmmakers, advertisers and designers turn text descriptions or images into realistic video clips with camera movement, consistent characters and cinematic lighting. Its Ray series of video models powers Dream Machine and is available to developers through an API. Luma describes its long-term goal as building "world models": AI systems trained on video, images, audio and text that understand how the physical world looks and behaves, rather than models that learn only from language.
Amit Jain, the CEO, Alex Yu and Alberto Taiuti founded Luma AI in 2021. Jain previously worked at Apple on computer vision and augmented reality projects, and Yu was a researcher in neural rendering at UC Berkeley. Luma first became known for an app that used neural radiance fields (NeRFs) to create realistic 3D captures of objects and scenes from ordinary phone video, before shifting its focus to generative video as the field took off.
Products
- Dream Machine: a web and mobile app for generating and editing AI video and images, with tools for camera control, character consistency and style references.
- Ray models: successive generations of video models, including Ray2 and Ray3, with improvements in realism, motion and resolution, and features such as high dynamic range output for professional workflows.
- Photon: an image generation model integrated into Dream Machine.
- API: access for companies building video generation into their own products, and availability through cloud marketplaces.
- Studio partnerships: work with production companies and agencies on AI-assisted content.
The HUMAIN deal and funding
In November 2025, Luma raised a US$900 million Series C led by HUMAIN, the AI company backed by Saudi Arabia's Public Investment Fund. AMD Ventures participated, along with existing investors Andreessen Horowitz, Amplify Partners and Matrix Partners, bringing total funding to more than US$1 billion. Reports put the valuation at about US$4 billion, though the company didn't officially disclose it, so we label it as reported. Alongside the investment, Luma agreed to be a customer of Project Halo, a planned 2-gigawatt AI computing cluster in Saudi Arabia being built by HUMAIN, giving it access to large amounts of training capacity. The deal was announced at the US-Saudi Investment Forum in Washington.
Business model
Luma earns revenue from subscriptions to Dream Machine, priced by the amount of generation credits and features, and from API usage by businesses. Enterprise and studio deals add larger contracts. The company doesn't publish revenue, so we show it as not disclosed. Like other AI video companies, it faces high computing costs per second of generated video, so efficiency improvements are important to margins.
Competition
AI video is one of the most competitive areas of generative AI. Luma competes with Runway, OpenAI's Sora, Google's Veo, Kuaishou's Kling, MiniMax's Hailuo, Pika and image model makers moving into video such as Black Forest Labs. For business video with avatars, Synthesia serves a different niche. Luma's advantages are its research team's background in 3D and neural rendering, strong model quality and, after the HUMAIN deal, access to very large computing resources.
Luma AI at a glance
Luma AI is a Palo Alto AI video company founded in 2021 by Amit Jain, Alex Yu and Alberto Taiuti. It makes Dream Machine and the Ray video models and is building world models. In November 2025 it raised a US$900 million Series C led by Saudi Arabia's HUMAIN at a reported valuation of about US$4 billion, with access to a planned 2-gigawatt computing cluster.
Timeline
- 2021: founded; launches a NeRF-based 3D capture app.
- 2023: raises a Series A and moves into generative 3D.
- January 2024: raises a Series B led by Andreessen Horowitz.
- 2024: launches Dream Machine, which attracts millions of users within weeks.
- 2025: releases Ray2 and Ray3 models; raises a US$900 million Series C led by HUMAIN.
What world models are
A world model is an AI system that learns how environments behave: how objects move and collide, how light and materials look, and how scenes change over time. Generating realistic video requires implicitly learning many of these rules, which is why video companies describe their work as a step towards world models. Mature world models could be used to simulate environments for training robots and self-driving cars, create interactive games and virtual worlds, and help with design and engineering. Several of the largest AI labs see world models as a major frontier, and that potential is part of why investors value video AI companies highly.
Sovereign AI and the Gulf
Saudi Arabia and the UAE are investing heavily to become AI hubs, funding data centres, chips and AI companies. HUMAIN, launched in 2025, is Saudi Arabia's flagship AI company and has signed partnerships with Nvidia, AMD, Amazon and others. For startups like Luma, Gulf partners offer capital and computing capacity at a scale few other investors can provide. Critics question the human rights records and long-term strategies of these states; supporters point to economic diversification and global AI competition. Luma's deal is one of the clearest examples of Gulf capital shaping the AI industry.
Questions for creative teams
- What commercial usage rights come with generated video on each plan?
- How well does the model keep characters and styles consistent across shots?
- What resolution and formats are supported for professional workflows?
- Was the model trained on licensed data, and is there legal protection for users?
Who uses Luma
Luma's users include independent creators making short films and social content, advertising agencies producing concept videos and campaign assets, game studios creating trailers and previsualisation, and companies building video features into apps through the API. Professional users value higher resolution, HDR output and precise camera control, while casual users value speed and ease of use.
Latest developments (October 2026)
Luma AI's November 2025 Series C of about US$900 million, led by Saudi-backed HUMAIN, valued it at about US$4 billion. Forbes reported in March 2026 a valuation of about US$9 billion, which the company had not confirmed, according to Revenue Memo. Luma is building large compute clusters and positioning its Dream Machine models for film and advertising work. See our AI video guide.
What to watch
Watch new Ray model releases, progress on world models, studio partnerships, use of the HUMAIN computing cluster, revenue disclosures and further funding.
Takeaways
Creators and brands can produce cinematic video concepts quickly. Founders can see how pairing capital with compute deals creates advantage. Investors should weigh strong technology against intense competition from the largest AI labs.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Luma AI do?
Luma AI is a artificial intelligence / ai video generation and world models company headquartered in Palo Alto, California, United States. It was founded in 2021.
What is Luma AI's valuation?
Luma AI was valued at About US$4 billion (reported) as of November 2025, according to eMarketer. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Luma AI make?
Luma AI is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Luma AI's latest funding round?
The most recent financing we have verified is a series c in Nov 2025: US$900M, at a valuation of About US$4B (reported). Source: Entrepreneur India.
Who are Luma AI's investors?
Investors named in public announcements include HUMAIN, AMD Ventures, Andreessen Horowitz, Amplify Partners, Matrix Partners and Nvidia.
Who founded Luma AI?
Luma AI was founded in 2021 by Amit Jain (CEO), Alex Yu and Alberto Taiuti.
Is Luma AI a public company?
No. Luma AI is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Luma AI headquartered?
Luma AI is headquartered in Palo Alto, California, United States.