This Outreach company profile covers the company's valuation, revenue, funding rounds, investors and history. Outreach works in software, with a focus on sales engagement and revenue platform. It was founded in 2014 and is headquartered in Seattle, Washington, United States. Its latest valuation on record is About US$4.4 billion (June 2021). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
About US$250 million — Annual recurring revenue, 2023 (Sacra estimate), as of 2023. Source: Sacra.
| Metric | Value | As of | Source |
|---|---|---|---|
| Total funding | About US$489 million after the Series G | June 2021 | SalesTechStar (company announcement) |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Jun 2021 | Series G | US$200M | More than US$4.4B | Premji Invest and Steadfast Capital Ventures (co-leads); Salesforce Ventures, Lone Pine Capital, Sands Capital, Mayfield, DFJ Growth, Trinity Ventures | Fenwick |
Outreach timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2014 — Outreach is founded in Seattle by Manny Medina, Gordon Hempton, Andrew Kinzer and Wesley Hather.
- Jun 2021 — Series G: US$200M, valuing the company at More than US$4.4B. Investors: Premji Invest and Steadfast Capital Ventures (co-leads); Salesforce Ventures, Lone Pine Capital, Sands Capital, Mayfield, DFJ Growth, Trinity Ventures.
- June 2021 — Total funding: About US$489 million after the Series G.
Investors
Overview
Outreach is a sales engagement platform that helps sales teams plan, automate and track their outreach to prospects and customers. Salespeople use it to run sequences of emails, calls and LinkedIn touches, manage daily tasks, record and analyse calls, forecast deals and, increasingly, use AI agents that research accounts, draft messages and suggest next steps. It became one of the defining companies of the sales engagement category in the late 2010s and is used by thousands of sales organisations. In June 2021 it raised US$200 million at a valuation of more than US$4.4 billion, its last disclosed valuation, and research firm Sacra estimated its annual recurring revenue at about US$250 million in 2023.
Manny Medina, Gordon Hempton, Andrew Kinzer and Wesley Hather founded the business in Seattle. It began as a recruiting software company called GroupTalent before the founders built an internal tool for their own sales outreach, realised it was more valuable than their original product and relaunched as Outreach in 2014. Medina led the company as CEO through its rapid growth.
Products
- Sequences: automated, multi-step outreach across email, phone and social channels, with personalisation and scheduling.
- Conversation intelligence: call recording, transcription and analysis to coach reps and capture insights.
- Deal management and forecasting: pipeline inspection, deal health scoring and revenue forecasts.
- AI agents: agents that research prospects, draft emails, update CRM records and recommend actions.
- Integrations: deep connections with Salesforce, Microsoft Dynamics and other CRMs.
Funding
Outreach raised from investors including Trinity Ventures, Mayfield, DFJ Growth, Spectrum Equity, Salesforce Ventures, Lone Pine Capital and Sands Capital. In June 2021 it closed a US$200 million Series G co-led by new investors Premji Invest and Steadfast Capital Ventures, which valued it at more than US$4.4 billion and brought total funding to about US$489 million. We haven't found a newer priced round, so the 2021 valuation should be treated as historical; software valuations generally fell after 2021.
Revenue
Outreach doesn't publish revenue. Research firm Sacra estimated its annual recurring revenue at about US$250 million in 2023. If accurate, that would imply a much lower revenue multiple than the 2021 valuation suggested at the time. We show the estimate with its source and date.
Business model
Outreach sells annual subscriptions priced mainly per user, with higher tiers adding conversation intelligence, forecasting and AI features. Its customers range from mid-sized companies to large enterprises with thousands of sellers. Revenue grows when customers add seats and products, and shrinks when they cut sales headcount, which made the 2022–2023 tech layoffs a headwind for seat-based sales software.
Competition
Outreach's closest competitor was Salesloft, which merged with Clari in 2025. It also competes with Apollo.io, which combines a contact database with engagement tools at lower prices; with Gong in conversation intelligence and forecasting; with HubSpot and Salesforce's own sales engagement features; and with AI sales agent startups. Its strengths are enterprise customers, deep CRM integrations and a broad platform.
Outreach at a glance
Outreach is a Seattle sales engagement and revenue platform founded in 2014 by Manny Medina, Gordon Hempton, Andrew Kinzer and Wesley Hather. It helps sales teams automate outreach, analyse calls, manage deals and use AI agents. It was valued at more than US$4.4 billion in a June 2021 Series G co-led by Premji Invest and Steadfast, and Sacra estimated its ARR at about US$250 million in 2023.
Timeline
- 2011: founders start GroupTalent.
- 2014: relaunch as Outreach, a sales engagement platform.
- 2019: becomes a unicorn.
- June 2021: raises US$200 million at more than US$4.4 billion.
- 2023–2026: expands into deal management, forecasting and AI agents.
The rise and maturing of sales engagement
Before platforms like Outreach, salespeople managed outreach with email templates, spreadsheets and reminders in the CRM, making it hard to follow up consistently or measure what worked. Sales engagement platforms brought automation and data to that process, and became standard in business-to-business sales teams. By the early 2020s, the market had matured: most sales teams already used a tool, competitors offered similar features, and buyers pushed back on prices. Vendors responded by adding conversation intelligence, forecasting and AI, aiming to become the main workspace for sellers rather than one tool among many.
AI agents and the future of sales tools
Generative AI is changing sales software quickly. AI can research accounts, write personalised emails, summarise calls and update CRM records, tasks that once took much of a seller's day. Some startups promise AI "sales development representatives" that handle prospecting autonomously. For Outreach, AI is both an opportunity to add value and a threat if customers need fewer human sellers, and therefore fewer seats. Many vendors are experimenting with pricing based on usage or outcomes rather than seats.
Who uses Outreach
Outreach's customers include technology companies, financial services firms, manufacturers and other businesses with sales teams that sell to other businesses, used by sales development representatives, account executives, managers and revenue operations teams.
Valuation context
Outreach's 2021 valuation was set at the peak of software multiples. Our guide to sales tech companies compares it with peers, and our guide to SaaS valuation multiples explains how such valuations are assessed.
Risks
- Seat-based pricing: smaller sales teams mean fewer licences.
- Competition: rivals and CRMs offer overlapping features.
- AI disruption: new AI-native tools could change buying patterns.
- Stale valuation: the last disclosed mark is from 2021.
Questions for buyers
- How well does it integrate with your CRM and data?
- Which AI features are included, and how are they priced?
- How does it handle email deliverability and compliance?
Prospective buyers should also check how Outreach's pricing compares with bundled tools they already pay for, since overlapping features are common in sales software stacks.
Latest developments (October 2026)
Our October 2026 review found no new funding round for Outreach after its 2021 Series G at about US$4.4 billion, which remains the latest sourced valuation and should be read as dated. Sales engagement software has been reshaped by AI agents and by Salesforce adding similar features, and Outreach has repositioned around AI for revenue teams. See our sales tech guide.
What to watch
Watch AI agent adoption, pricing changes, any new funding or acquisition activity, and consolidation in sales software.
Takeaways
Sales teams can automate outreach and manage deals in one platform. Founders can see how an internal tool became a category leader. Investors should treat its US$4.4 billion valuation as a 2021 mark.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Outreach do?
Outreach is a software / sales engagement and revenue platform company headquartered in Seattle, Washington, United States. It was founded in 2014.
What is Outreach's valuation?
Outreach was valued at About US$4.4 billion as of June 2021, according to SalesTechStar (company announcement). Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Outreach make?
Outreach reported About US$250 million (annual recurring revenue, 2023 (sacra estimate)) as of 2023, according to Sacra.
What was Outreach's latest funding round?
The most recent financing we have verified is a series g in Jun 2021: US$200M, at a valuation of More than US$4.4B. Source: Fenwick.
Who are Outreach's investors?
Investors named in public announcements include Premji Invest, Steadfast Capital Ventures, Salesforce Ventures, Lone Pine Capital, Sands Capital, Mayfield, DFJ Growth, Trinity Ventures and Spectrum Equity.
Who founded Outreach?
Outreach was founded in 2014 by Manny Medina, Gordon Hempton, Andrew Kinzer and Wesley Hather.
Is Outreach a public company?
No. Outreach is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Outreach headquartered?
Outreach is headquartered in Seattle, Washington, United States.