Rokt company profile: valuation, funding & revenue

This Rokt company profile covers the company's valuation, revenue, funding rounds, investors and history. Rokt works in e-commerce technology, with a focus on checkout offers and customer data. It was founded in 2012 and is headquartered in New York, New York, United States. Its latest valuation on record is US$3.5 billion (January 2025). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.

Revenue

US$600 million, up 43% year over year — Annual revenue (company-reported), as of 2024. Source: PR Newswire.

Funding history

Rokt timeline

Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.

• 2012 — Rokt is founded in New York by Bruce Buchanan (CEO), Alistair Venn and Elizabeth Buchanan.
• Dec 2021 — Series E: US$325M, valuing the company at US$1.95B. Investors: Tiger Global (lead).
• Jan 2025 — Secondary sale: About US$335M, valuing the company at US$3.5B. Investors: Tiger Global, Square Peg, Barrenjoey, SecondQuarter and board members.
• January 2025 — Profitability: Company says it has remained profitable while investing heavily.
• January 2025 — Network scale: More than 6.5 billion transactions connecting about 400 million customers a year.

Investors

Overview

Rokt is an e-commerce technology company best known for the offers shoppers see on the confirmation page after they buy something online, such as a discount from another brand, a subscription trial or an add-on like insurance. Rokt uses machine learning to decide which offer to show each customer at that moment, aiming to make the offer relevant while earning money for the retailer and advertiser. Its network spans ticketing, travel, food delivery, ride-hailing, retail and entertainment companies.

Bruce Buchanan, the CEO, founded Rokt in Sydney in 2012 with Alistair Venn and Elizabeth Buchanan. Buchanan previously worked at Disney and in investment banking. Rokt moved its headquarters to New York as the US became its largest market, and has offices in about ten locations worldwide. It is one of Australia's most successful technology exports.

How Rokt works

When a customer completes a purchase, for example buying concert tickets, the retailer's confirmation page includes a space powered by Rokt. Rokt's system, which it calls the Rokt Brain, considers the transaction and other signals to choose an offer the customer is likely to want, such as a ride-hailing discount to get to the concert or a streaming trial. Advertisers pay when customers accept offers, and retailers receive a share of that revenue, turning the end of checkout into a new profit source. Retailers can also use Rokt to promote their own products, such as add-on insurance or upgrades.

Clients

Rokt has named clients including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. It says its network powers more than 6.5 billion transactions a year, connecting around 400 million customers. Large retailers and ticketing platforms are valuable partners, because they have high transaction volumes and customers who are ready to buy.

Revenue and profitability

In January 2025, Rokt said its revenue had reached US$600 million, up 43% year on year, that revenue had grown tenfold over six years with growth above 40% a year for a decade, and that it had stayed profitable while investing heavily. Those are unusually strong figures for a private technology company: high growth combined with profit.

Funding and valuation

Rokt raised relatively little primary capital considering its size. In December 2021 it raised a US$325 million Series E led by Tiger Global at a US$1.95 billion valuation. At the end of 2022 its valuation was reported at about US$2.4 billion. In January 2025, Rokt announced a secondary transaction of about US$335 million at a US$3.5 billion valuation, with buyers including Tiger Global, Square Peg, Barrenjoey and SecondQuarter, plus board members; over US$100 million was made available to employees and early investors. Some data providers have since cited higher valuations or IPO plans without primary confirmation, so we keep the January 2025 figure.

mParticle

Rokt acquired mParticle, a customer data platform used by consumer brands to collect and unify customer data across apps and websites, in a deal reported at about US$300 million in early 2025. mParticle adds a data layer to Rokt's offer business, helping brands understand customers better and use that understanding at checkout and beyond.

Competition

Rokt competes with retail media networks run by large retailers, ad platforms such as Google and Meta for advertisers' budgets, and other post-purchase and loyalty offer companies. In customer data, mParticle competes with Twilio Segment, Salesforce and Adobe. Rokt's advantages are its scale in transaction moments, machine learning built on billions of transactions, and long relationships with large retailers.

Rokt at a glance

Rokt is a New York e-commerce technology company founded in Sydney in 2012 by Bruce Buchanan, Alistair Venn and Elizabeth Buchanan. It reported US$600 million in revenue, up 43%, and said it was profitable. It raised a US$325 million Series E at US$1.95 billion in 2021, and a US$335 million secondary sale valued it at US$3.5 billion in January 2025. It acquired customer data platform mParticle.

The transaction moment

Rokt's insight is that the moment after a purchase is unusually valuable. The customer has just bought something, so they're engaged, trusting and often open to related offers. Traditionally, retailers wasted that space with a generic thank-you page. By filling it with relevant offers, retailers earn extra revenue on every order without spending on marketing, and advertisers reach customers at a moment of high intent. The challenge is relevance: irrelevant or pushy offers can annoy customers and damage the retailer's brand, which is why Rokt invests heavily in its machine learning.

Secondary sales as liquidity

Rokt is an example of a profitable private company that uses secondary sales to give employees and early investors liquidity without an IPO or new primary funding. That lets it stay private while rewarding staff. Our guide to selling startup shares before an IPO explains how these transactions work.

Questions for retailers

• How much additional revenue per transaction could post-purchase offers generate?
• What control do you have over which brands and offers appear?
• How does it affect customer experience and satisfaction scores?
• How is customer data handled and protected?

Running a test on a portion of traffic and measuring both revenue and customer satisfaction gives a clear picture before rolling out across all orders. Reviewing which offers customers accept most often also helps refine what appears over time and keeps offers relevant to your own particular group of customers.

Latest developments (October 2026)

Rokt's investors have marked up their holdings: Australian fund Hearts and Minds said in September 2025 that its stake implied a valuation of about US$7.2 billion, according to Hearts and Minds. That is an investor's own estimate rather than a priced round. Rokt has been reported to be exploring a listing, possibly on both Nasdaq and the ASX, but has not filed. See our largest Australian startups guide.

What to watch

Watch for IPO plans, revenue growth beyond US$600 million, integration of mParticle and expansion into new industries and countries.

Takeaways

E-commerce businesses can turn the confirmation page into revenue. Founders can learn from Rokt's profitable growth and Australian-to-US expansion, similar to Canva and Airwallex. Investors should note how profitable growth supports secondary valuations without new capital.

Sources

Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.

1. PR Newswire
2. Rokt