Rose Rocket company profile: valuation, funding & revenue

This Rose Rocket company profile covers the company's valuation, revenue, funding rounds, investors and history. Rose Rocket works in logistics software, with a focus on transportation management (TMS). It was founded in 2015 and is headquartered in Toronto, Ontario, Canada. Every figure links to a public source, and anything the company hasn't disclosed is marked as such.

Revenue

Funding history

Rose Rocket timeline

Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.

• 2015 — Rose Rocket is founded in Toronto by Justin Sky (CEO) and Alexander Luksidadi (CTO).
• Mid-2021 — Series A: US$25M.
• Jun 2023 — Series B: US$38M (about C$50.2M), valuing the company at Not disclosed (CEO said nearly double the 2021 level). Investors: Scale Venture Partners (lead); Addition Capital, Shine Capital, Scale-Up Ventures, FundersClub, Y Combinator.
• June 2023 — Total funding: About US$69 million (reported).
• June 2023 — Valuation change: CEO said the Series B nearly doubled its undisclosed valuation from mid-2021.

Investors

Overview

Rose Rocket makes transportation management software, usually called a TMS, for trucking companies, freight brokers and shippers. A TMS is the system a trucking business runs on: taking orders, quoting, planning routes, dispatching drivers, tracking shipments, handling documents and invoicing customers. Many smaller carriers still do much of this with phone calls, spreadsheets and paper, and Rose Rocket's goal is to give them modern, cloud-based software that's easy to adopt.

The company is based in Toronto and was founded in 2015. Justin Sky, a co-founder, is CEO, and co-founder Alexander Luksidadi is CTO. Rose Rocket went through Y Combinator's Summer 2016 batch, and the Silicon Valley accelerator remains one of its investors.

Why trucking software is a big opportunity

Trucking moves most freight in North America, and the industry is enormously fragmented. Alongside large national carriers, there are many thousands of small and mid-sized fleets and brokers. Their margins are thin and their operations complex, which makes them both in need of efficiency and cautious about spending.

Older TMS products were often designed for large carriers, expensive to implement and difficult to use. Cloud software lowers the cost and complexity, and lets a carrier connect more easily with customers, brokers and partners. Rose Rocket emphasises collaboration across that network, so that shippers, brokers and carriers can share information instead of re-entering it in separate systems.

Funding history

Early funding: Rose Rocket's early backers include Y Combinator and other seed investors.

Mid-2021, Series A: US$25 million, according to The Globe and Mail.

June 2023, Series B: US$38 million, about C$50.2 million, led by Scale Venture Partners. Existing investors Addition Capital, Shine Capital, Scale-Up Ventures, FundersClub and Y Combinator also participated. The SaaS News reported total funding of about US$69 million after the round, although trackers give slightly different totals.

Notably, the CEO told The Globe and Mail that the Series B nearly doubled the company's undisclosed valuation compared with its 2021 round. Raising an up round in mid-2023, when many software companies faced flat or down rounds, suggests strong growth in the intervening two years. The company said it would use the money to expand into larger fleets and invest in product and network collaboration.

Revenue: what's public

Rose Rocket hasn't published its revenue or valuation, and we haven't found reliable company-reported figures. It sells subscription software, generally priced by fleet size, users and features, so its revenue is mostly recurring. Freight market conditions affect it indirectly: when trucking rates fall and carriers struggle, they become more careful with software spending, though tools that cut costs can be easier to justify in hard times.

Competitive landscape

The TMS market includes long-established vendors serving large carriers, newer cloud-based competitors, and broader logistics platforms that bundle TMS features. Rose Rocket's positioning is ease of use, quick implementation and connections between shippers, brokers and carriers. Expanding into larger fleets, as it said it would after the Series B, puts it into more direct competition with established enterprise vendors, where sales cycles are longer but contracts are bigger.

Why the Series B is a useful example

Rose Rocket's Series B is a good illustration of several points from our guides:

• Growing into a valuation: raising at nearly double the 2021 price in 2023 shows what strong execution looks like in a hard market.
• Insider support: almost all existing investors participated alongside the new lead, a positive signal for new investors. See pro rata rights explained.
• Clear use of funds: moving upmarket to larger fleets is a specific, credible plan. See Series A vs Series B.

Selling into trucking companies

For companies that sell to carriers and brokers, Rose Rocket's growth highlights how the industry buys software. Decisions are often made by owners or operations leaders who are practical and time-poor. Demonstrations using the buyer's own loads and lanes work better than generic presentations. Implementation speed matters a great deal, because a trucking company can't stop moving freight while it switches systems. Trade associations and industry events are important channels, and word of mouth between carriers carries a lot of weight.

What to watch next

Watch for progress with larger fleets, new integrations and network features, and AI tools for tasks like quoting, document processing and dispatch, which are natural targets for automation in trucking. Freight market conditions will also influence growth. A recovery in freight volumes tends to make carriers more willing to invest in new systems.

Key facts at a glance

Rose Rocket is a Toronto transportation management software company founded in 2015, led by co-founder and CEO Justin Sky. It went through Y Combinator, raised a US$25 million Series A in mid-2021, and raised a US$38 million Series B led by Scale Venture Partners in June 2023, at a valuation the CEO said was nearly double its 2021 level. Total funding was about US$69 million after the Series B.

The same rules apply when pitching to brokers and shippers: show real workflows, real time savings, and how quickly a team can get up and running.

References from carriers of a similar size and freight type are usually the deciding factor in a purchase.

Ask for those references early in the evaluation, not at the end.

Peers' experience tells you the most.

What this means if you're…

Selling to Rose Rocket: a growing SaaS company moving upmarket buys sales and customer success tooling, integration platforms, data infrastructure and security certifications that enterprise buyers ask for.

A carrier or broker: when choosing a TMS, test it on your real loads, check how long implementation takes, and confirm integrations with your accounting, ELD and load board tools.

Tracking funded companies: Rose Rocket's Series B is a classic sales trigger: a stated move upmarket usually means new hiring, new tools and new processes.

Latest developments (October 2026)

We found no new funding round or major announcement from Rose Rocket in 2026. Its June 2023 Series B, led by Scale Venture Partners, remains its latest disclosed financing, as reported by BetaKit. The company continues to sell its transportation management software to carriers and brokers, competing with larger providers as freight markets recover.

Sources

Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.

1. The SaaS News
2. The Globe and Mail