Skims company profile: valuation, funding & revenue

This Skims company profile covers the company's valuation, revenue, funding rounds, investors and history. Skims works in consumer, with a focus on apparel, shapewear and activewear. It was founded in 2019 and is headquartered in Los Angeles, California, United States. Its latest valuation on record is US$5 billion (November 2025). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.

Revenue

More than US$1 billion (expected) — Net sales expected for 2025 (company statement), as of November 2025. Source: Pulse 2.0.

Funding history

Skims timeline

Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.

• 2019 — Skims is founded in Los Angeles by Kim Kardashian and Jens Grede (CEO).
• 2022 — Growth round: Nearly US$400M (reported), valuing the company at US$3.2B.
• Nov 2025 — Growth round: US$225M, valuing the company at US$5B. Investors: Goldman Sachs Alternatives (lead); BDT & MSD Partners affiliated funds.
• November 2025 — Stores: 18 owned US stores and two franchise locations in Mexico at the time of the raise.

Investors

Overview

Skims is an apparel brand known for shapewear, underwear, loungewear and basics designed in a wide range of sizes and skin-tone shades. It was co-founded by Kim Kardashian and Jens Grede in 2019 and grew into one of the fastest-growing fashion brands of its generation, selling online, through department stores and increasingly in its own shops. In November 2025 it raised US$225 million at a US$5 billion valuation, led by Goldman Sachs Alternatives, and said it expected to exceed US$1 billion in net sales for 2025, only six years after launch.

Kim Kardashian, the media personality and businesswoman, provides creative direction and marketing reach, with hundreds of millions of social media followers. Jens Grede, the CEO, is a Swedish entrepreneur who co-founded fashion brand Frame and the creative agency Wednesday. Grede also co-founded Good American with Khloé Kardashian and Emma Grede. His experience building brands with celebrity founders was central to Skims' approach: product quality and inclusive sizing combined with powerful, carefully controlled marketing.

Products

• Shapewear: bodysuits, shorts and slips, the brand's original category.
• Underwear and bras: everyday and fashion underwear in many sizes and shades.
• Loungewear and sleepwear: soft basics that drove much of its early growth.
• Clothing and swimwear: dresses, tops and swimwear.
• Men's line: underwear and basics for men, launched in 2023.
• Activewear: sportswear, including NikeSKIMS, a partnership with Nike announced in 2025.

Funding

A 2022 round of nearly US$400 million valued it at US$3.2 billion, and a 2023 round was widely reported to value it at US$4 billion. In November 2025 it raised US$225 million at a US$5 billion valuation, led by Goldman Sachs Alternatives with participation from BDT & MSD Partners' affiliated funds. The company said the money would fund physical retail and international expansion and growth in apparel and activewear.

Business model

Skims sells directly to consumers through its website and stores, and through wholesale partners such as Nordstrom and other department stores in several countries. Frequent product drops, limited editions and celebrity campaigns drive demand and keep customers returning. Building its own stores adds cost but gives control over the brand experience and data. The Nike partnership extends the brand into performance activewear with a global sports partner.

Competition

Skims competes with shapewear and underwear brands such as Spanx, Victoria's Secret, Savage X Fenty, Aerie and Honeylove; with loungewear and basics brands such as Quince, Uniqlo and Lululemon; and in activewear with Alo, Vuori, Lululemon and Nike's own lines. Its advantages are a strong brand, celebrity reach, broad size and shade ranges and a fast product calendar.

Skims at a glance

Skims is a Los Angeles apparel brand co-founded in 2019 by Kim Kardashian and Jens Grede, who is CEO. It sells shapewear, underwear, loungewear, clothing and activewear online, in its own stores and through retailers. It raised US$225 million at a US$5 billion valuation in November 2025, led by Goldman Sachs Alternatives, and expected more than US$1 billion in 2025 net sales.

Timeline

• 2019: launches with shapewear in many sizes and shades.
• 2020–2021: loungewear sells out repeatedly; expands into department stores.
• 2022: raises nearly US$400 million at US$3.2 billion.
• 2023: launches men's line; reported US$4 billion valuation.
• 2025: launches NikeSKIMS; raises US$225 million at US$5 billion.

Celebrity brands that last

Many celebrity-backed brands launch with fanfare and fade within a few years. Skims has lasted because it combined celebrity attention with products that solved real problems: shapewear that matched more skin tones, comfortable basics and sizes that many brands ignored. Its leadership treated it as a serious apparel company, with experienced operators, careful inventory planning and steady product launches. The test of any celebrity brand is whether customers keep buying once the novelty wears off, and Skims' sales growth suggests it has passed that test so far.

Retail expansion

Skims has said it expects to become a predominantly physical retail business over the next few years, opening stores in major US cities and abroad. Stores help customers find the right fit, a key issue in shapewear and underwear, and they act as marketing in busy shopping areas. Many digitally native brands, from Warby Parker to Allbirds, have found that stores can boost sales, although they also require significant capital and careful site choices.

Who buys Skims

Skims' customers are mainly women of many ages and sizes buying shapewear, underwear and loungewear, along with a growing number of men and activewear buyers. Its social media audience means it attracts many younger customers.

Valuation context

At US$5 billion and more than US$1 billion in expected sales, Skims was valued at roughly five times annual sales, high for apparel but reflecting fast growth and strong margins typical of brands with pricing power. Our guide to the largest private companies covers related firms.

Risks

• Founder dependence: its image is closely tied to Kim Kardashian.
• Retail costs: store expansion requires capital and good execution.
• Fashion cycles: trends change and competitors copy successful products.
• IPO timing: the new funding may delay a listing.

Questions for shoppers

• Which sizes and compression levels suit your needs?
• What is the return policy for underwear and shapewear?
• Are stores or fitting services available near you?

Inclusive sizing and shades

A key reason for Skims' success was its focus on inclusivity. Shapewear and underwear had long been sold in limited size ranges and in "nude" shades that matched only lighter skin tones. Skims launched with a wide range of sizes and many shades, making customers who had been ignored by traditional brands feel represented. That approach built loyalty and generated positive attention, and it has since been adopted by many competitors.

Latest developments (October 2026)

Skims' November 2025 round, which raised US$225 million at a US$5 billion valuation led by Goldman Sachs Alternatives, remains its latest. Puck reported in June 2026 that the brand was generating about US$100 million of annual EBITDA at the time of that raise and could exceed US$200 million in 2026, but that IPO expectations had cooled amid senior departures. Skims continues to open stores, as noted by Bisnow. See our direct-to-consumer brands guide.

What to watch

Watch store openings, international expansion, NikeSKIMS sales and any IPO plans. Our guide to upcoming IPOs tracks potential listings.

Takeaways

Shoppers get inclusive shapewear and basics from a fast-moving brand. Founders can see how celebrity reach works best with strong operators. Investors should watch whether growth continues as it shifts towards physical retail.

Sources

Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.

1. Goldman Sachs Asset Management press release
2. Pulse 2.0