This Webflow company profile covers the company's valuation, revenue, funding rounds, investors and history. Webflow works in software, with a focus on visual website building and digital experience platform. It was founded in 2013 and is headquartered in San Francisco, California, United States. Its latest valuation on record is US$4 billion (March 2022). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Customers | More than 200,000 customers, with ARR approaching US$100 million (reported) | March 2022 | AppMaster (citing Forbes) |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Mar 2022 | Series C | US$120M | US$4B | Y Combinator Continuity (lead); CapitalG and others | Global Venturing |
| Jan 2021 | Series B | US$140M | US$2.1B | Accel (lead) | Crunchbase News |
Webflow timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2013 — Webflow is founded in San Francisco by Vlad Magdalin, Sergie Magdalin and Bryant Chou.
- Jan 2021 — Series B: US$140M, valuing the company at US$2.1B. Investors: Accel (lead).
- Mar 2022 — Series C: US$120M, valuing the company at US$4B. Investors: Y Combinator Continuity (lead); CapitalG and others.
- March 2022 — Customers: More than 200,000 customers, with ARR approaching US$100 million (reported).
Investors
Overview
Webflow lets designers, marketers and agencies build professional websites visually, without writing code, while still producing clean, production-quality HTML, CSS and JavaScript. Users drag and drop elements on a canvas that mirrors how web pages are actually structured, set responsive layouts for different screen sizes, add animations and interactions, manage content through a built-in CMS and publish on fast, secure hosting. Companies use Webflow for marketing websites because it lets marketing teams launch and update pages without waiting for engineering resources.
Vlad Magdalin, his brother Sergie Magdalin and Bryant Chou founded Webflow in San Francisco in 2013, and it was part of Y Combinator. Vlad Magdalin, who emigrated from Russia to the US as a child, had worked as a developer and was frustrated by the gap between visual design tools and the code needed to make websites. He served as CEO until 2023, when Linda Tong, formerly an executive at AppDynamics, became CEO.
Products
- Designer: a visual canvas for building responsive websites with full control over layout and styling.
- CMS: structured content collections for blogs, case studies, product pages and more.
- Hosting: fast, secure hosting on a global content delivery network.
- Localisation: tools for publishing websites in multiple languages.
- Analyze and Optimize: analytics, A/B testing and personalisation features, partly from its acquisition of Intellimize.
- AI features: AI assistants for generating layouts, content and code components.
- Enterprise: security, governance and collaboration features for large teams.
Funding
Webflow raised a US$72 million Series A in 2019, led by Accel. In January 2021 it raised a US$140 million Series B at a US$2.1 billion valuation, led by Accel. In March 2022 it raised a US$120 million Series C at a US$4 billion valuation, led by Y Combinator's Continuity fund, with CapitalG and other investors. At the time, it reportedly had more than 200,000 customers and was approaching US$100 million in annual recurring revenue. We haven't found a newer priced round, so readers should treat the 2022 valuation as historical.
Business model
Webflow sells site plans (for hosting individual websites), workspace plans (for teams and agencies building multiple sites) and enterprise contracts for large companies. It also earns from add-ons such as localisation and optimisation, and runs a marketplace for templates and apps. The company doesn't publish revenue, so we show it as not disclosed.
Competition
Webflow competes with website builders such as Wix, Squarespace and Framer; with WordPress, which powers a large share of the web; with headless content platforms such as Contentful paired with front-end frameworks and hosts like Vercel; and with AI website generators. Its advantages are its professional-grade visual control, clean code output and strong community of designers and agencies.
Webflow at a glance
Webflow is a San Francisco visual web development company founded in 2013 by Vlad Magdalin, Sergie Magdalin and Bryant Chou. Its platform lets teams design, manage and host professional websites without code. It raised a US$120 million Series C at a US$4 billion valuation in March 2022, led by Y Combinator's Continuity fund.
Timeline
- 2013: founded and accepted into Y Combinator.
- 2019: raises a US$72 million Series A led by Accel.
- January 2021: raises US$140 million at US$2.1 billion.
- March 2022: raises US$120 million at US$4 billion.
- 2023: Linda Tong becomes CEO.
- 2024: acquires Intellimize for website personalisation and optimisation.
Why marketing teams want control of websites
A company's website is often its most important marketing channel, but in many organisations every change requires a developer. That slows down campaigns, landing pages and experiments. Visual development platforms let marketers and designers make changes directly, while keeping performance, accessibility and brand standards. This "marketing site" use case is Webflow's core market and an area where it competes with both website builders and enterprise content platforms.
AI and the future of website building
AI tools can now generate entire websites from text descriptions, and AI coding assistants make it easier for anyone to produce code. This creates both opportunity and risk for Webflow. AI features can make its platform faster and more accessible, but AI site generators and coding tools may compete for users who previously chose no-code builders. Webflow has responded by adding AI features while emphasising professional control, collaboration and enterprise-grade hosting.
Who uses Webflow
Webflow's users include freelance designers, digital agencies, startups and large companies' marketing teams. Agencies are an important channel because they build sites for many clients on the platform and often recommend it.
Risks
- AI disruption: AI site generators could reduce demand for visual builders.
- Competition: Framer and other modern builders target the same designers.
- Stale valuation: its last priced round dates from 2022.
Questions for marketing and web teams
- How much control do designers need over layout and interactions?
- How will content be managed and localised across markets?
- What performance, security and compliance requirements must hosting meet?
Webflow and agencies
Web design agencies and freelancers are central to Webflow's growth. Agencies build client websites on the platform, hand them over with an easy-to-use content editor, and often continue to manage them, which brings recurring revenue to both the agency and Webflow. Webflow supports this ecosystem with a partner programme, template marketplace and community events. Many designers built careers around Webflow skills, reinforcing its popularity.
Valuation context
Webflow's US$4 billion valuation was set in early 2022, shortly before software valuations fell sharply. Comparable listed companies such as Wix trade at more modest revenue multiples, so any future round or listing would be judged on Webflow's growth and profitability since then.
Latest developments (October 2026)
Webflow has not announced new funding since its 2022 Series C at US$4 billion, and it does not publish revenue. It has added AI site generation and optimisation tools as AI "vibe coding" products such as Lovable and Framer compete for the same customers. Its 2022 valuation should be treated as dated. See our largest private SaaS guide.
What to watch
Watch AI feature adoption, enterprise growth, new funding or acquisition interest, and competition from AI-native website builders. Our guide to the largest private SaaS companies covers related companies.
Takeaways
Marketing teams can launch and update websites without engineering bottlenecks. Founders can see how bridging design and code created a large market. Investors should watch how AI changes demand for no-code tools.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Webflow do?
Webflow is a software / visual website building and digital experience platform company headquartered in San Francisco, California, United States. It was founded in 2013.
What is Webflow's valuation?
Webflow was valued at US$4 billion as of March 2022, according to Global Venturing. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Webflow make?
Webflow is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Webflow's latest funding round?
The most recent financing we have verified is a series c in Mar 2022: US$120M, at a valuation of US$4B. Source: Global Venturing.
Who are Webflow's investors?
Investors named in public announcements include Y Combinator, CapitalG, Accel, Silversmith Capital Partners and Draper Associates.
Who founded Webflow?
Webflow was founded in 2013 by Vlad Magdalin, Sergie Magdalin and Bryant Chou.
Is Webflow a public company?
No. Webflow is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Webflow headquartered?
Webflow is headquartered in San Francisco, California, United States.