This Whoop company profile covers the company's valuation, revenue, funding rounds, investors and history. Whoop works in consumer health, with a focus on wearables and fitness tracking. It was founded in 2012 and is headquartered in Boston, Massachusetts, United States. Its latest valuation on record is US$10.1 billion (March 2026). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Members and bookings | About 2.5 million members; bookings run rate of about US$1.1 billion at the end of 2025, up about 103% year over year (reported) | March 2026 | Yahoo Finance |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Mar 2026 | Series G | US$575M | US$10.1B | Collaborative Fund (lead); Mubadala, Qatar Investment Authority, 2PointZero, Abbott, Mayo Clinic, Macquarie Capital, IVP, Foundry; individual investors including Cristiano Ronaldo, LeBron James and Rory McIlroy | HLTH |
| Aug 2021 | Series F | US$200M | US$3.6B | SoftBank Vision Fund 2 (lead) | The Next Web |
Whoop timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2012 — Whoop is founded in Boston by Will Ahmed (CEO) and co-founders.
- Aug 2021 — Series F: US$200M, valuing the company at US$3.6B. Investors: SoftBank Vision Fund 2 (lead).
- Mar 2026 — Series G: US$575M, valuing the company at US$10.1B. Investors: Collaborative Fund (lead); Mubadala, Qatar Investment Authority, 2PointZero, Abbott, Mayo Clinic, Macquarie Capital, IVP, Foundry; individual investors including Cristiano Ronaldo, LeBron James and Rory McIlroy.
- March 2026 — Members and bookings: About 2.5 million members; bookings run rate of about US$1.1 billion at the end of 2025, up about 103% year over year (reported).
Investors
Overview
Whoop makes a screenless wearable band and a membership-based app that track sleep, recovery, strain, heart rate variability, stress and other health signals. Unlike most smartwatches, Whoop doesn't sell the device as a one-off purchase; members pay a subscription that includes the hardware, software updates and coaching features. It started as a tool for elite athletes and became popular with fitness enthusiasts, executives and anyone interested in sleep and recovery. In March 2026 it raised US$575 million at a US$10.1 billion valuation, nearly triple its 2021 valuation, and its CEO said an IPO is a likely future path.
Will Ahmed founded Whoop in 2012 while a student at Harvard, where he played on the varsity squash team. He became interested in how athletes could measure overtraining and recovery, and worked with co-founders and researchers to build a device that tracked physiological data continuously. Whoop is headquartered in Boston, where it has a large engineering and product team.
Products
- Whoop band: a lightweight, screenless sensor worn on the wrist, bicep or in compatible clothing.
- Recovery, sleep and strain scores: daily metrics guiding when to train hard or rest.
- Healthspan and longevity features: estimates of how habits affect physiological ageing.
- Heart and health monitoring: features such as ECG and blood pressure insights on higher tiers.
- Advanced Labs: blood testing integrated into the app in some markets.
- AI coach: an AI assistant that answers questions about the user's data and suggests changes.
Funding
Whoop raised early funding from investors including Foundry and IVP. In 2021 a US$200 million Series F led by SoftBank Vision Fund 2 valued it at US$3.6 billion. In March 2026 it raised a US$575 million Series G at a US$10.1 billion valuation, led by Collaborative Fund, with Mubadala, Qatar Investment Authority, 2PointZero, strategic investor Abbott, Mayo Clinic, Macquarie Capital, IVP and Foundry, plus athletes including Cristiano Ronaldo, LeBron James and Rory McIlroy. Reports put total funding at roughly US$900 million to more than US$950 million.
Members and bookings
Whoop said it had about 2.5 million members at the time of the Series G, and reports said it ended 2025 with a bookings run rate of about US$1.1 billion, up about 103% year over year. Bookings measure the value of subscriptions sold, which is different from recognised revenue, so we show revenue as not disclosed.
Business model
Whoop's membership model bundles hardware and software into a subscription, typically paid annually, with different tiers offering more features. This creates predictable recurring revenue and encourages long-term commitment. New hardware generations are provided to members rather than sold separately, which can drive upgrades and renewals. Partnerships with sports leagues, teams and athletes have been central to marketing.
Competition
Whoop competes with smartwatches from Apple, Garmin, Samsung and Google; with smart rings such as Oura; with fitness trackers such as Fitbit; and with health testing services such as Function Health in its blood testing features. Its differentiation is its focus on recovery and performance, a screenless design and the membership model.
Whoop at a glance
Whoop is a Boston wearable company founded in 2012 by Will Ahmed. It sells a screenless health tracker on a membership basis to about 2.5 million members. It raised a US$575 million Series G in March 2026 at a US$10.1 billion valuation, led by Collaborative Fund, nearly triple its 2021 valuation of US$3.6 billion.
Timeline
- 2012: founded by Will Ahmed at Harvard.
- 2015: launches its first device for athletes.
- Late 2010s: switches to a membership model.
- 2021: raises US$200 million at US$3.6 billion.
- 2025: launches new hardware with health features and blood testing.
- March 2026: raises US$575 million at US$10.1 billion.
From fitness to medical-grade health
Whoop has expanded from athletic performance into broader health, adding features such as ECG readings, blood pressure insights and blood testing. This brings it closer to medical territory, where regulators require evidence and clearance. In 2025, the US Food and Drug Administration issued a warning letter about its blood pressure feature, arguing it required clearance as a medical device; Whoop disputed that view. How wearable companies navigate regulation as they add health features will shape the industry.
Why membership models work
Traditional wearables earn money mostly when a device is sold, then face pressure to sell another one. A membership model aligns the company with continued use: if members find value, they renew. It also lowers the upfront cost, which can attract new users. The challenge is retaining members over many years and justifying the ongoing fee with new features and insights.
Who uses Whoop
Whoop's members include professional and amateur athletes, fitness enthusiasts, executives, military personnel and people focused on sleep, recovery and longevity.
Valuation context
At US$10.1 billion and a bookings run rate of about US$1.1 billion, Whoop was valued at roughly nine times bookings. Comparisons with Garmin and other listed wearable companies have been debated, since Whoop's subscription model differs from hardware sales.
Risks
- Regulation: health features may require medical device clearances.
- Competition: Apple, Samsung and Oura are investing heavily.
- Retention: subscription models depend on renewals.
- Privacy: health data must be protected.
Questions for buyers
- Which membership tier includes the features you want?
- How does accuracy compare with other wearables?
- Can you cancel or pause membership easily?
Latest developments (October 2026)
Whoop raised a US$575 million Series G at US$10.1 billion in March 2026, led by Collaborative Fund with Abbott and Mayo Clinic, according to Digital Health News. The round followed the FDA's January 2026 decision to treat Whoop's blood pressure feature as a wellness product. The company says it has more than 2.5 million members; it also told Built In it exited 2025 at about a US$1.1 billion bookings run rate, a figure we cannot verify. See our direct-to-consumer brands guide.
What to watch
Watch for an IPO filing, regulatory developments, international expansion and member growth. Our guide to upcoming tech IPOs tracks potential listings.
Takeaways
Athletes and health enthusiasts get detailed recovery and sleep data. Founders can see how a subscription model can transform hardware economics. Investors should watch regulation and retention as it approaches an IPO.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Whoop do?
Whoop is a consumer health / wearables and fitness tracking company headquartered in Boston, Massachusetts, United States. It was founded in 2012.
What is Whoop's valuation?
Whoop was valued at US$10.1 billion as of March 2026, according to The Next Web. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Whoop make?
Whoop is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Whoop's latest funding round?
The most recent financing we have verified is a series g in Mar 2026: US$575M, at a valuation of US$10.1B. Source: HLTH.
Who are Whoop's investors?
Investors named in public announcements include Collaborative Fund, Mubadala, Qatar Investment Authority, Abbott, Mayo Clinic, IVP, Foundry, SoftBank Vision Fund 2 and Macquarie Capital.
Who founded Whoop?
Whoop was founded in 2012 by Will Ahmed (CEO) and co-founders.
Is Whoop a public company?
No. Whoop is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Whoop headquartered?
Whoop is headquartered in Boston, Massachusetts, United States.