This Strava company profile covers the company's valuation, revenue, funding rounds, investors and history. Strava works in consumer internet, with a focus on fitness tracking and social network. It was founded in 2009 and is headquartered in San Francisco, California, United States. Its latest valuation on record is US$2.2 billion (May 2025). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| IPO filing | Confidentially submitted a draft registration statement to the SEC; no timing or size disclosed | February 2026 | Forge Global |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| May 2025 | Equity and debt round | See source | US$2.2B | Sequoia Capital (lead); TCV, Jackson Square Ventures, Go4it Capital | Athletech News |
| Nov 2020 | Series F | US$110M | About US$1.5B (reported) | TCV and Sequoia Capital (co-leads) | Sacra |
Strava timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2009 — Strava is founded in San Francisco by Mark Gainey and Michael Horvath.
- Nov 2020 — Series F: US$110M, valuing the company at About US$1.5B (reported). Investors: TCV and Sequoia Capital (co-leads).
- May 2025 — Equity and debt round: See source, valuing the company at US$2.2B. Investors: Sequoia Capital (lead); TCV, Jackson Square Ventures, Go4it Capital.
- February 2026 — IPO filing: Confidentially submitted a draft registration statement to the SEC; no timing or size disclosed.
Investors
Overview
Strava is the world's leading social network for athletes. Runners, cyclists, swimmers, hikers and people doing dozens of other sports record their activities with phones, watches and bike computers, then share them with friends, compare performance on popular routes called "segments", join clubs and challenges, and analyse their training. It has become a habit for many tens of millions of people and a key platform for fitness brands, race organisers and sports communities. Strava has been preparing to go public, having confidentially filed for a US IPO in 2026.
Mark Gainey and Michael Horvath founded Strava in San Francisco in 2009. The two had been rowing teammates at Harvard and wanted to recreate the motivation and camaraderie of team sport for people training alone. Gainey and Horvath both served as CEO at different times; in 2024 Michael Martin, a former executive at YouTube and Nike, became CEO.
Products
- Activity tracking: recording workouts from phones and connected devices, with maps, pace, heart rate and power data.
- Social feed: sharing activities, photos and "kudos" with followers.
- Segments and leaderboards: competing on popular stretches of road and trail.
- Routes and maps: discovering popular routes and planning new ones.
- Subscription features: training analysis, goals, route building, safety features and more.
- Runna and The Breakaway: training plan apps for running and cycling, acquired in 2025.
Funding
Strava raised from investors including Sequoia Capital, TCV, Jackson Square Ventures, Dragoneer and Madrone Capital. A 2020 Series F of about US$110 million, co-led by TCV and Sequoia, was reported at about US$1.5 billion. In May 2025 it raised a round including debt, led by Sequoia with TCV, Jackson Square Ventures and Go4it Capital, that valued it at US$2.2 billion. In February 2026 Strava said it had confidentially submitted a draft registration statement to the SEC for an IPO, without disclosing size or timing. Early reports pointed to a spring 2026 listing, but that window passed without one, so we list Strava as private.
Business model
Most Strava users use it free, and the company earns most of its revenue from subscriptions that unlock advanced features, now bundled with training plans from its acquisitions. It also earns from partnerships with brands and from Strava Metro, which shares anonymised data with city planners. Strava doesn't publish revenue, so we show it as not disclosed.
Competition
Strava competes with fitness platforms from device makers, such as Garmin Connect, Apple Fitness and Fitbit (Google), and with apps such as Komoot (now owned by Bending Spoons), Nike Run Club, AllTrails, Zwift and Peloton. Its advantage is its social network: athletes stay because their friends and clubs are there, and because it connects with nearly every major fitness device.
Strava at a glance
Strava is a San Francisco fitness social network founded in 2009 by Mark Gainey and Michael Horvath and led by CEO Michael Martin. It earns most of its revenue from subscriptions. It was valued at US$2.2 billion in a May 2025 round led by Sequoia and confidentially filed for a US IPO in February 2026.
Timeline
- 2009: founded by Mark Gainey and Michael Horvath.
- 2010s: grows from cycling into running and many other sports.
- 2020: raises a Series F during a pandemic surge in outdoor exercise.
- 2024: Michael Martin becomes CEO.
- 2025: acquires Runna and The Breakaway; raises at US$2.2 billion.
- February 2026: confidentially files for an IPO.
Network effects in fitness
Fitness apps typically struggle with retention: people download them with good intentions and stop using them. Strava's social features change that dynamic. Kudos, comments, clubs and leaderboards create motivation and accountability, and the more friends a user has on Strava, the more valuable it becomes. This network effect is the main reason investors value Strava as a durable platform rather than a single-purpose app.
Privacy and safety
Sharing routes and locations raises privacy and safety concerns. In 2018, Strava's global heatmap inadvertently revealed the locations of military bases, prompting changes to privacy settings. Strava now offers privacy zones that hide the start and end of activities and other controls. Users should review their settings, particularly for activities starting at home.
Who uses Strava
Strava's users range from elite athletes and professional cyclists to beginners training for their first 5K. Brands, race organisers and running clubs use it to engage communities.
Risks
- Subscription fatigue: users may question paying when device makers offer free analysis.
- Platform dependence: it relies on data from devices made by companies that also compete with it.
- IPO timing: listing plans depend on market conditions.
Questions for investors
- What share of users pay, and how fast is that growing?
- How do training plan acquisitions affect subscription value?
- How will an IPO price compare with the 2025 valuation?
Valuation context
Strava's US$2.2 billion valuation in 2025 reflected steady subscription growth rather than hyper-growth. Its IPO prospectus, once public, will reveal revenue, profitability and subscriber numbers.
Strava's data products
Strava Metro shares aggregated, anonymised activity data with city planners and transport agencies, helping them see where people walk, run and cycle and plan safer routes and bike lanes.
Strava has also expanded partnerships with race organisers and brands, offering challenges that reward participation.
These partnerships bring revenue as well as engagement.
Latest developments (October 2026)
Strava confidentially filed for a US IPO in January 2026, with Goldman Sachs as lead underwriter, according to The5KRunner and other reports. A spring 2026 listing was widely expected, but Forge Global notes that timeline has passed without a public filing or date. Strava's last private valuation remains US$2.2 billion from May 2025. See our upcoming tech IPOs guide.
What to watch
Watch the IPO timeline, subscriber growth and integration of Runna and The Breakaway. Our guide to upcoming tech IPOs covers other companies preparing to list.
Takeaways
Athletes get a social home for training and motivation. Founders can see how social features fix retention problems. Investors should watch for the IPO prospectus to reveal its financials.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Strava do?
Strava is a consumer internet / fitness tracking and social network company headquartered in San Francisco, California, United States. It was founded in 2009.
What is Strava's valuation?
Strava was valued at US$2.2 billion as of May 2025, according to Athletech News. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Strava make?
Strava is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Strava's latest funding round?
The most recent financing we have verified is a equity and debt round in May 2025: See source, at a valuation of US$2.2B. Source: Athletech News.
Who are Strava's investors?
Investors named in public announcements include Sequoia Capital, TCV, Jackson Square Ventures, Go4it Capital, Dragoneer and Madrone Capital.
Who founded Strava?
Strava was founded in 2009 by Mark Gainey and Michael Horvath.
Is Strava a public company?
No. Strava is a private company (private (confidentially filed for a us ipo in 2026)), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Strava headquartered?
Strava is headquartered in San Francisco, California, United States.