This Calendly company profile covers the company's valuation, revenue, funding rounds, investors and history. Calendly works in software, with a focus on scheduling automation. It was founded in 2013 and is headquartered in Atlanta, Georgia, United States. Its latest valuation on record is US$3 billion (January 2021). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Estimated ARR | About US$270 million at the end of 2023, up about 46% (third-party estimate) | 2023 | Sacra |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Jan 2021 | Series B | US$350M | US$3B | OpenView and ICONIQ Capital (co-leads) | Sacra |
Calendly timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2013 — Calendly is founded in Atlanta by Tope Awotona (CEO).
- Jan 2021 — Series B: US$350M, valuing the company at US$3B. Investors: OpenView and ICONIQ Capital (co-leads).
- 2023 — Estimated ARR: About US$270 million at the end of 2023, up about 46% (third-party estimate).
Investors
Overview
Calendly makes scheduling software that removes the back-and-forth of finding a meeting time. A user shares a link showing their availability, and the other person picks a slot that automatically appears on both calendars, with video conferencing links, reminders and follow-ups handled automatically. Calendly is used by millions of people, from freelancers and consultants to sales, recruiting and customer success teams at large companies. It has grown into a scheduling automation platform that routes meetings to the right person, integrates with CRMs and tracks how meetings lead to revenue.
Tope Awotona, the CEO, founded Calendly in Atlanta in 2013. Awotona, who moved to the US from Nigeria as a teenager, worked in sales at companies including IBM, Dell and EMC before starting Calendly. He invested his life savings to build the product and grew the company for years without significant venture funding. He became one of the most prominent Black founders in American technology, and Calendly is one of Atlanta's most valuable startups.
Products
- Scheduling links: personal and team booking pages connected to Google, Outlook and other calendars.
- Team scheduling: round-robin, collective and group meetings across team members.
- Routing: forms that qualify prospects and route them to the right salesperson.
- Workflows: automated reminders, follow-ups and notifications.
- Integrations: connections with Salesforce, HubSpot, Zoom, Microsoft Teams, Slack and many others.
- AI features: assistance with scheduling, meeting preparation and notes.
Funding
Calendly raised only a small amount of outside money in its early years and was profitable while growing quickly. In January 2021 it raised US$350 million in a Series B co-led by OpenView Venture Partners and ICONIQ Capital, valuing it at US$3 billion. We haven't found a newer priced round, so the 2021 valuation should be treated as historical.
Revenue
Calendly doesn't publish revenue. Research firm Sacra estimated its annual recurring revenue at about US$270 million at the end of 2023, up about 46% from 2022. We list this as a third-party estimate and show revenue as not disclosed in the fact tiles.
Business model
Calendly uses a freemium model: individuals can schedule basic meetings free, while paid plans add multiple calendars, team features, integrations, routing and administration. Enterprise plans serve large sales and recruiting organisations. Its viral growth comes from every booking link exposing new users to the product.
Competition
Calendly competes with scheduling tools such as Chili Piper, Acuity Scheduling (owned by Squarespace), Cal.com, Doodle and HubSpot's meetings tool, and with built-in scheduling features in Google Calendar and Microsoft Outlook. Its advantages are its brand, ease of use and integrations, while built-in calendar features from Google and Microsoft are its biggest long-term threat.
Calendly at a glance
Calendly is an Atlanta scheduling software company founded in 2013 by Tope Awotona. It automates meeting booking for individuals and teams and has grown into a scheduling automation platform. It raised US$350 million at a US$3 billion valuation in January 2021, co-led by OpenView and ICONIQ, and Sacra estimated its ARR at about US$270 million at the end of 2023.
Timeline
- 2013: founded in Atlanta.
- 2014–2019: grows virally and becomes profitable with minimal funding.
- January 2021: raises US$350 million at US$3 billion.
- 2022–2025: adds routing, workflows, enterprise features and AI.
Viral growth through product use
Calendly is a textbook example of product-led, viral growth. Every time a user sends a scheduling link, the recipient experiences the product. Many recipients then sign up for their own accounts, spreading the product without marketing spend. This dynamic let Calendly grow profitably for years. The challenge is converting free users to paid plans and moving upmarket to larger organisations where revenue per customer is higher.
Who uses Calendly
Calendly's users include sales teams booking demos, recruiters scheduling interviews, customer success managers, consultants, coaches, educators and healthcare providers. Large companies use it to route inbound leads to the right salespeople quickly.
Risks
- Platform competition: Google and Microsoft can build scheduling directly into calendars.
- Low switching costs: individual users can move to cheaper tools easily.
- Stale valuation: its last round dates from 2021.
Questions for teams
- How will scheduling integrate with your CRM and routing rules?
- Which calendars and video tools do you use?
- What administration and security controls do you need?
From scheduling tool to revenue platform
Calendly's early growth came from individuals, but its strategy has shifted towards businesses where scheduling directly affects revenue. In sales, the speed at which an inbound lead gets a meeting with the right representative strongly influences whether a deal closes. Calendly's routing forms let companies qualify leads and send them straight to an available salesperson's calendar while the prospect is still on the website. Reporting connects meetings to pipeline and closed revenue in CRM systems, helping sales leaders measure the value of faster scheduling. Recruiting teams use similar features to book interviews quickly in competitive hiring markets. These business uses justify higher prices and longer contracts than individual subscriptions.
Valuation context
If Sacra's estimate of about US$270 million ARR at the end of 2023 is accurate, Calendly's 2021 valuation of US$3 billion would represent roughly 11 times ARR, a moderate multiple for a profitable software company. Comparable public companies' multiples have varied widely since 2021. Our guide to SaaS valuation multiples explains how investors compare software businesses.
A founder story that inspired others
Awotona's journey, from immigrating to the US, working in sales and spending his savings on failed ventures before building Calendly, has made him one of the most widely profiled founders of his generation. He has spoken about the challenges Black founders face in raising capital and has supported Atlanta's startup ecosystem, which has grown into one of the more active technology hubs in the southeastern United States.
Integrations ecosystem
Calendly connects with hundreds of tools, from CRMs and video conferencing apps to payment processors that let consultants charge for bookings. These integrations make it harder to replace, because scheduling becomes embedded in sales, recruiting and customer service workflows.
Latest developments (October 2026)
Calendly has not announced a new funding round since its January 2021 Series B, which valued it at about US$3 billion, so that remains the latest sourced figure. Third-party estimates suggest its revenue has grown well above the levels of 2021, but Calendly has not published figures. It has added scheduling features for sales and recruiting teams and faces competition from scheduling built into Microsoft, Google, HubSpot and newer AI assistants.
What to watch
Watch enterprise growth, AI features, competition from calendar providers and any new funding or IPO plans. Our guide to the largest bootstrapped companies covers similar capital-efficient businesses.
Takeaways
Professionals and teams can eliminate scheduling back-and-forth. Founders can learn from Calendly's self-funded, viral growth. Investors should note its 2021 valuation and estimated revenue.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Calendly do?
Calendly is a software / scheduling automation company headquartered in Atlanta, Georgia, United States. It was founded in 2013.
What is Calendly's valuation?
Calendly was valued at US$3 billion as of January 2021, according to Sacra. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Calendly make?
Calendly is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Calendly's latest funding round?
The most recent financing we have verified is a series b in Jan 2021: US$350M, at a valuation of US$3B. Source: Sacra.
Who are Calendly's investors?
Investors named in public announcements include OpenView Venture Partners and ICONIQ Capital.
Who founded Calendly?
Calendly was founded in 2013 by Tope Awotona (CEO).
Is Calendly a public company?
No. Calendly is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Calendly headquartered?
Calendly is headquartered in Atlanta, Georgia, United States.