This Highspot company profile covers the company's valuation, revenue, funding rounds, investors and history. Highspot works in software, with a focus on sales enablement. It was founded in 2012 and is headquartered in Seattle, Washington, United States. Its latest valuation on record is US$3.5 billion (January 2022). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Total funding | About US$648 million after the Series F | January 2022 | Highspot (company announcement) |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Jan 2022 | Series F | US$248M | US$3.5B post-money | B Capital Group and D1 Capital Partners (leads); ICONIQ Growth, Madrona, Salesforce Ventures, Sapphire, Tiger Global | Highspot (company announcement) |
Highspot timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2012 — Highspot is founded in Seattle by Robert Wahbe (CEO), Oliver Sharp and David Wortendyke.
- Jan 2022 — Series F: US$248M, valuing the company at US$3.5B post-money. Investors: B Capital Group and D1 Capital Partners (leads); ICONIQ Growth, Madrona, Salesforce Ventures, Sapphire, Tiger Global.
- January 2022 — Total funding: About US$648 million after the Series F.
Investors
Overview
Highspot is a sales enablement platform: software that helps companies make sure their salespeople have the right content, training and coaching to win deals. It stores and organises sales materials such as presentations, case studies and pricing sheets, recommends the right content for each situation, tracks which materials buyers engage with, and provides training courses, coaching and conversation analysis. Marketing, sales and enablement teams use it to align messaging and measure what works. In January 2022 it raised a US$248 million Series F at a US$3.5 billion valuation, which the company said had quadrupled in two years.
Robert Wahbe, the CEO, Oliver Sharp and David Wortendyke founded Highspot in Seattle in 2012. All three previously worked at Microsoft, where they held senior roles in product and engineering. They saw that salespeople wasted time searching for content and that companies had little insight into which materials actually helped close deals.
Products
- Content management: a central library of sales content with search, recommendations and version control.
- Digital sales rooms and pitch tracking: sharing content with buyers and seeing how they engage.
- Training and onboarding: courses, certifications and onboarding programmes for sellers.
- Coaching and conversation intelligence: call recording, analysis and coaching workflows.
- Guidance and plays: guided selling plays that tell reps what to do and share in specific situations.
- AI features: generative AI for finding answers, creating content and summarising engagement.
Funding
Highspot raised early funding from Madrona Venture Group, then from investors including Salesforce Ventures, Sapphire Ventures, ICONIQ Growth and Tiger Global. In January 2022 it closed a US$248 million Series F led by B Capital Group and D1 Capital Partners at a US$3.5 billion post-money valuation, bringing total funding to about US$648 million. The company said it planned to use the money for international expansion, product development and hiring more than 500 people. We haven't found a newer priced round, so the 2022 valuation should be treated as historical.
Business model
Highspot sells annual subscriptions priced per user, with packages for content, training and coaching. Enterprise customers often deploy it across thousands of salespeople, partners and customer-facing staff. Revenue depends on seat counts and the number of modules customers adopt.
Competition
Highspot's main competitor is Seismic, the other leading sales enablement platform. It also competes with content features in Salesforce, Microsoft and HubSpot; with conversation intelligence tools such as Gong; with training platforms such as Mindtickle; and with sales engagement platforms such as Outreach. Its strengths include ease of use, analytics and integration with CRM and collaboration tools.
Highspot at a glance
Highspot is a Seattle sales enablement company founded in 2012 by former Microsoft leaders Robert Wahbe, Oliver Sharp and David Wortendyke. It provides content management, training, coaching and analytics for sales teams. It raised a US$248 million Series F in January 2022 led by B Capital Group and D1 Capital Partners at a US$3.5 billion valuation.
Timeline
- 2012: founded in Seattle.
- 2014–2019: grows with enterprise customers and raises growth rounds.
- 2021: becomes a unicorn.
- January 2022: raises US$248 million at US$3.5 billion.
- 2023–2026: adds generative AI and coaching features.
What sales enablement means
Sales enablement is the work of equipping salespeople to sell effectively: onboarding new hires, training them on products and messaging, giving them content and tools, and coaching them to improve. As companies' product lines and buyers became more complex, many created dedicated enablement teams. Software platforms such as Highspot give those teams a way to manage content and training at scale and to link enablement activities to sales results, such as which content correlates with won deals.
How AI is changing enablement
Generative AI can answer sellers' questions instantly using approved company content, create first drafts of materials, summarise calls and suggest coaching. Enablement platforms are well positioned to provide AI assistance because they already hold curated, approved content. The challenge is differentiating from general AI assistants built into CRMs and productivity suites, which can also search company documents.
Who uses Highspot
Highspot's customers include large enterprises in technology, healthcare, financial services and manufacturing, used by sales, marketing, enablement and partner teams.
Valuation context
Highspot's US$3.5 billion valuation was set near the 2021–2022 peak for software. Our guide to sales tech companies compares it with peers.
Risks
- Bundling: CRMs and productivity suites add overlapping features.
- Seat-based pricing: sales headcount cuts reduce revenue.
- Competition: Seismic and others compete closely.
- Stale valuation: the last mark is from 2022.
Questions for buyers
- How does it integrate with your CRM and content systems?
- How are AI answers grounded in approved content?
- What analytics link content and training to deal outcomes?
How enablement teams use Highspot
When a company launches a new product, the enablement team can publish updated presentations, battle cards and pricing in Highspot, assign a short training course to every seller, and create a guided play that tells reps which materials to use for different buyer roles. As sellers share content with prospects, Highspot tracks which assets buyers open and how long they spend on them, so marketing learns what resonates. Managers can review recorded calls, coach reps on new messaging and see whether trained reps perform better. This closed loop between content, training and results is what enablement platforms aim to deliver.
Who funds Highspot
Madrona Venture Group, a Seattle firm, backed Highspot from its early days. Later investors include Salesforce Ventures, whose parent company's CRM is central to many Highspot deployments, as well as growth investors ICONIQ Growth, Sapphire Ventures and Tiger Global, and the Series F leads B Capital Group and D1 Capital Partners.
Latest developments (October 2026)
Highspot has merged with Seismic. The two sales enablement companies announced a definitive merger agreement on 12 February 2026; the combined company operates as Seismic under chief executive Rob Tarkoff, with Permira as controlling shareholder and Highspot founder Robert Wahbe joining the board, according to Seismic. Highspot told customers in August 2026 that their service would continue unchanged, according to Highspot. Because Highspot is no longer independent, we no longer include it in private company rankings; see our profile of Seismic.
What to watch
Watch AI product adoption, consolidation in sales software, and any new funding or exit.
Takeaways
Sales and enablement teams can manage content, training and coaching in one platform. Founders can see how experienced enterprise software leaders built a category. Investors should treat its valuation as a 2022 mark.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Highspot do?
Highspot is a software / sales enablement company headquartered in Seattle, Washington, United States. It was founded in 2012.
What is Highspot's valuation?
Highspot was valued at US$3.5 billion as of January 2022, according to GeekWire. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Highspot make?
Highspot is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Highspot's latest funding round?
The most recent financing we have verified is a series f in Jan 2022: US$248M, at a valuation of US$3.5B post-money. Source: Highspot (company announcement).
Who are Highspot's investors?
Investors named in public announcements include B Capital Group, D1 Capital Partners, ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire Ventures and Tiger Global.
Who founded Highspot?
Highspot was founded in 2012 by Robert Wahbe (CEO), Oliver Sharp and David Wortendyke.
Is Highspot a public company?
No. Highspot is a private company (merged with seismic (agreement february 2026)), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Highspot headquartered?
Highspot is headquartered in Seattle, Washington, United States.