This Pigment company profile covers the company's valuation, revenue, funding rounds, investors and history. Pigment works in software, with a focus on business planning and FP&A. It was founded in 2019 and is headquartered in Paris, France. Its latest valuation on record is More than US$1 billion (reported) (April 2024). Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Growth | Tripled annual recurring revenue and doubled customer base in 2023 (company-reported) | April 2024 | FirstMark |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Apr 2024 | Series D | US$145M | More than US$1B (reported) | ICONIQ Growth (lead); Sandberg Bernthal Venture Partners, IVP, Meritech, Greenoaks, Felix Capital, FirstMark | FirstMark |
Pigment timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2019 — Pigment is founded in Paris by Eléonore Crespo (co-CEO) and Romain Niccoli (co-CEO).
- Apr 2024 — Series D: US$145M, valuing the company at More than US$1B (reported). Investors: ICONIQ Growth (lead); Sandberg Bernthal Venture Partners, IVP, Meritech, Greenoaks, Felix Capital, FirstMark.
- April 2024 — Growth: Tripled annual recurring revenue and doubled customer base in 2023 (company-reported).
Investors
Overview
Pigment is business planning software used by finance, sales, HR and supply chain teams to forecast, budget and model scenarios. Large companies traditionally plan in spreadsheets or in enterprise planning systems that are powerful but complex. Pigment combines a spreadsheet-like flexibility with a structured data model, real-time collaboration and integrations with source systems such as ERPs, CRMs and HR platforms. Finance teams use it for budgets and forecasts, sales teams for territory and quota planning, and HR for headcount planning, all in one connected model. It has added AI agents that analyse data, answer questions and help build plans.
Pigment was founded in Paris in 2019 by Eléonore Crespo, a former investor at Index Ventures, and Romain Niccoli, a co-founder and former chief technology officer of Criteo. In April 2024 it raised a US$145 million Series D led by ICONIQ Growth, which previously led its Series C. Bloomberg Law reported that the round valued Pigment at more than US$1 billion; the company did not confirm a figure, so we label it as reported. Pigment said it had tripled annual recurring revenue and doubled its customer base in 2023.
Products
- Financial planning and analysis: budgeting, forecasting, reporting and scenario modelling.
- Sales planning: territory, quota and capacity planning.
- Workforce planning: headcount, hiring plans and compensation modelling.
- Supply chain planning: demand and inventory planning.
- AI agents: assistants that analyse variances, answer questions and build forecasts.
- Integrations: connectors to ERPs, CRMs, HR systems and data warehouses.
Funding
Pigment raised early rounds from investors including Felix Capital, FirstMark and Greenoaks, followed by a Series C led by ICONIQ Growth in 2023. Its April 2024 Series D of US$145 million was again led by ICONIQ Growth, with Sandberg Bernthal Venture Partners, the fund co-founded by Sheryl Sandberg, as a new investor alongside IVP, Meritech, Greenoaks, Felix Capital and FirstMark. Bloomberg Law reported a valuation above US$1 billion.
Business model
Pigment sells annual subscriptions, mainly to mid-sized and large enterprises, priced by users and modules. Customers often start with finance and expand to sales, HR and supply chain planning. The company has said about half its revenue comes from the US, showing its international expansion from France.
Competition
Pigment competes with Anaplan, Workday Adaptive Planning, Oracle, SAP, Planful, Board, Vena Solutions and newer planning startups. Spreadsheets remain the most common alternative. Its strengths are usability, flexibility and modern architecture.
Pigment at a glance
Pigment is a Paris business planning software company founded in 2019 by Eléonore Crespo and Romain Niccoli. It helps finance, sales, HR and supply chain teams plan together in one model, with AI agents. It raised a US$145 million Series D led by ICONIQ Growth in April 2024 at a valuation Bloomberg Law reported as more than US$1 billion.
Timeline
- 2019: founded in Paris.
- 2020–2022: launches product and raises Series A and B rounds.
- 2023: raises a Series C led by ICONIQ Growth; triples ARR.
- April 2024: raises a US$145 million Series D at a reported valuation above US$1 billion.
- 2025–2026: launches AI agents for planning.
Why planning software matters
Companies make major decisions, such as how many people to hire, how much to spend on marketing and how much inventory to hold, based on plans and forecasts. When these plans live in disconnected spreadsheets, they are slow to update, error-prone and hard to reconcile across departments. Connected planning tools link financial, sales and operational plans, so a change in one area flows through to others. In uncertain economic conditions, the ability to model scenarios quickly is especially valuable.
AI in planning
Planning involves large amounts of data and repetitive analysis: explaining why results differ from forecasts, updating assumptions and building scenarios. AI agents can automate much of this, answering questions such as "why did revenue miss forecast in Germany?" and drafting updated forecasts. Pigment's structured data model gives AI a reliable foundation, which can make answers more accurate than AI working on loose spreadsheets.
Who funds Pigment
Pigment's investors include ICONIQ Growth, IVP, Meritech Capital, Greenoaks, Felix Capital, FirstMark and Sandberg Bernthal Venture Partners.
Who uses Pigment
Pigment's customers include mid-sized and large companies in technology, retail, consumer goods, healthcare and financial services, across Europe and North America.
Valuation context
Our guides to the largest French startups and the largest private SaaS companies compare Pigment with peers.
Risks
- Reported valuation: the company has not confirmed its valuation.
- Competition: Anaplan, Workday and SAP have large installed bases.
- Implementation: planning projects require careful modelling and data integration.
- Enterprise sales cycles: large deals take time.
Questions for buyers
- Which planning processes would move first?
- Which systems need to integrate?
- Who will build and maintain models?
- How will AI features be governed?
A planning example
A consumer brand plans its budget for the next year. Finance builds revenue forecasts by region in Pigment, linked to sales targets set by the sales team and headcount plans from HR. When the company decides to delay a product launch, finance updates one assumption, and the model automatically recalculates revenue, hiring needs and marketing spend. Leaders compare scenarios side by side. Each month, actual results flow in from the ERP, and an AI agent explains variances and suggests forecast updates. The finance team spends less time consolidating spreadsheets and more on decisions.
Expanding from finance to the whole business
Planning software often starts in the finance department, but its value grows when sales, HR and operations plan in the same system. Pigment's strategy is to expand within customers from finance into other teams, increasing revenue per customer and making the product more central to how a company runs. This land-and-expand approach is common in enterprise software and is a key driver of net revenue retention.
What to watch
Watch for new funding with a disclosed valuation, AI agent adoption, US growth and enterprise wins.
Takeaways
Finance and operations teams can plan together in a connected model. Founders can see how experienced operators and investors build enterprise software. Investors should note that the valuation is reported, not confirmed.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Pigment do?
Pigment is a software / business planning and fp&a company headquartered in Paris, France. It was founded in 2019.
What is Pigment's valuation?
Pigment was valued at More than US$1 billion (reported) as of April 2024, according to Bloomberg Law. Private company valuations are set at funding rounds or share sales and can change significantly between them.
How much revenue does Pigment make?
Pigment is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Pigment's latest funding round?
The most recent financing we have verified is a series d in Apr 2024: US$145M, at a valuation of More than US$1B (reported). Source: FirstMark.
Who are Pigment's investors?
Investors named in public announcements include ICONIQ Growth, IVP, Meritech Capital, Greenoaks, Felix Capital, FirstMark and Sandberg Bernthal Venture Partners.
Who founded Pigment?
Pigment was founded in 2019 by Eléonore Crespo (co-CEO) and Romain Niccoli (co-CEO).
Is Pigment a public company?
No. Pigment is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Pigment headquartered?
Pigment is headquartered in Paris, France.